Qualified Unveils Spotlight: The Industry’s First Observation Layer for Agentic B2B Marketing

Today at Piperfest 2025, Qualified, the agentic marketing platform with the world’s leading AI SDR agent, will unveil Spotlight, the industry’s first observation layer for agentic marketing.

Never before have marketers been able to have such clear insight, and build so much confidence, in the decisioning of an AI Agent.

Spotlight offers customers a new contextual view of Piper the AI SDR Agent. B2B marketers can now see AI transparency in action, including how Piper thinks, reasons, and strategizes for every unique buyer, as she autonomously generates pipeline at scale. This innovation ensures trust and confidence as marketers integrate AI agents into their teams and workflows.

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With Spotlight, marketers can observe:

• Lead Context: Piper the AI SDR Agent understands each lead—who they are, which role they hold, and where they are in the buying journey—informing tailored selling experiences.
• Account Context: Piper understands key account data—their segment, buying committee, and level of intent—delivering an account-based sales motion; Piper rolls lead and account data into one unified view, helping her sell to the whole buyer versus separate leads and accounts.
• Behavior Monitoring: Piper tracks how buyers are engaging across the website, email inbox, and online, and adjusts her strategy accordingly.
• Goals and Guardrails: Piper operates toward specific goals for each unique buyer and within the guardrails outlined by marketing, working towards targets of meetings booked and pipeline generated.

No two user Spotlights are the same—Piper formulates a unique game plan for every buyer, executing hundreds of thousands of strategies simultaneously to maximize conversion.

“Never before have marketers been able to have such clear insight, and build so much confidence, in the decisioning of an AI Agent. Spotlight unlocks a totally new, transparent view into the data, context, and goals that shape Piper the AI SDR Agent,” said Kraig Swensrud, Founder and CEO of Qualified.

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Qualified’s first-of-its-kind Agentic Marketing Platform helps marketers leverage agents to drive scalable pipeline generation. At its center sits Piper the AI SDR Agent, who engages with and converts all qualified leads, autonomously and at scale.

Since Piper’s launch just one year ago, the world’s leading brands have hired and trusted Piper to intelligently engage and convert their inbound buyers, including 6sense, Adecco, Asana, Box, Brex, Clari, Crunchbase, Delinea, Lattice, and Plaid.

“Agentic marketing is the most disruptive movement we’ve had in decades. With Piper the AI SDR Agent, we’re generating pipeline around the clock—even while we sleep. That’s truly the holy grail for marketers: knowing that pipeline is being generated 24/7, automatically. Since hiring Piper onto our team, we’ve grown pipeline generation by 22%,” says Shannon Duffy, CMO of Asana.