PubMatic and Classify Revolutionize Contextual Advertising with ContentGraph Integration

AI-Native Technology Delivers Hyper-Precise URL-Level Segments on One of the Largest SSPs

PubMatic, an independent technology company shaping the future of digital advertising’s supply chain, announced a partnership with Classify, the AI-native platform revolutionizing digital advertising through deep semantic classification and precise contextual targeting.

Classify’s ContentGraph is an AI-powered content intelligence platform that delivers hyper-precise URL-level contextual segments, exceeding the limitations of traditional adtech. This technology is now integrated into PubMatic, which operates one of the largest SSPs, enabling the creation of granular contextual segments and PMP Deal IDs that can be pointed toward any DSP, ultimately enhancing PubMatic and any DSP users’ ability to reach the most relevant content in a privacy-safe

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manner. Demonstrating the power of ContentGraph, one agency saw a remarkable 35X increase in click-through rate (CTR) by adding Classify to their campaigns.

“At PubMatic, we acknowledge the critical role of digital advertising in maintaining a vibrant open internet. And we are committed to driving the next era of programmatic innovation by empowering our partners with scalable, privacy-first technology that delivers measurable outcomes. As a leading independent platform, we believe in enabling our clients to maximize the value of their digital advertising investments across every channel and format with best-in-class tools and technology,” said Howard Luks, VP of Audience Solutions at PubMatic. “Integrating Classify’s ContentGraph into our platform accelerates our vision for a more addressable, transparent and effective open internet, equipping our partners with the most advanced contextual targeting capabilities available, ensuring they can reach the right audiences with precision in a privacy-compliant environment.”

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“We’re excited to partner with PubMatic on this game-changing integration. As one of the largest SSPs to integrate our AI-powered content intelligence platform, PubMatic is making it incredibly easy for publishers and advertisers to create precise contextual segments and PMP Deal IDs directly through their platform,” said Brendan Norman, CEO and Co-Founder of Classify. “This partnership removes the complexity from contextual advertising and delivers the privacy-first, highly accurate solution the industry needs. It’s a big step forward for smarter, more relevant advertising.”

Advertisers can improve targeting using standard IAB segments, custom seasonal summer and upcoming fall segments available in the marketplace. For unique needs, advertisers can also request bespoke segments from Classify.