Proxima Partners with Narrative To Launch New Direct-To-Consumer (DTC) Segments For Programmatic

Proxima, a data intelligence software company that empowers marketing teams to scale customer acquisition profitably, announced the launch of their unique DTC segments in the data marketplaces of popular DSPs, including The Trade Desk and Yahoo. Programmatic advertisers and agency traders can now seamlessly activate digital advertising campaigns against high-value, unmodeled, 100% deterministic DTC consumer segments within their preferred DSP.

With over $20 billion in verified eCommerce data powering our audience models, Proxima now delivers deterministic DTC segments on The Trade Desk and Yahoo—putting razor-sharp targeting within every brand’s reach.

Launched in 2022, Proxima is building the world’s largest DTC commerce graph. Their predictive models analyze over $20B in eCommerce transactions and 64 million anonymized shopper profiles to help marketers reach and convert high-value customers across their advertising ecosystem with unparalleled efficiency.

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In partnership with Narrative, the leading data collaboration platform, Proxima is extending their AI-powered targeting capabilities to programmatic campaigns. Advertisers can locate Proxima’s DTC segments by simply searching “Proxima” in their DSP’s data marketplace. They can then select from a variety of segments organized by retail vertical, buyer behavior, and other eCommerce attributes to target premium consumers, drive more paid media revenue, and reduce wasted spend.

“Brands and agencies are increasingly prioritizing eCommerce and transaction data across their marketing channels to drive better outcomes,” said Alex Song, CEO of Proxima. “Our clients have leveraged Proxima’s targeting tech to optimize over $500M in Meta campaigns – delivering exceptional ROI on paid social. Working with a partner like Narrative now enables us to extend our high-impact targeting capabilities to programmatic advertisers.”

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According to Narrative sources, the early market reception to Proxima’s segments has been extremely positive. “In just its first few weeks of launching on the DSP marketplaces, the Proxima datasets have generated revenues 4x higher than anyone we’ve onboarded. Their data is highly curated and accurate. The rapid adoption of their DTC segments demonstrates advertisers’ strong interest in reaching this segment of consumers,” says Tim Mahlman, CEO of Narrative.