Privy Acquires Sendlane to Strengthen Its Position as an Ecommerce Growth Platform

The acquisition accelerates Privy’s unified platform, adding to the company’s continued growth momentum. It also advances Privy’s vision to provide growing ecommerce brands with a human-centric alternative as the market consolidates.

Privy, the email and SMS marketing platform built for growing ecommerce brands, announced it has acquired Sendlane, an email and SMS marketing platform recognized for its hands-on, service-first customer experience. This acquisition brings together two ecommerce-focused platforms together around a shared goal: enabling brands to grow that combine powerful, intuitive tools with hands-on human expertise.

By bringing in Sendlane, following last year’s acquisition of Emotive, Privy continues to lean into its approach of pairing a rapidly growing, scalable platform with personalized, human-led support, an approach largely absent from the market. This latest acquisition reflects Privy’s belief that email and SMS marketing have become staggeringly complex, and that growing ecommerce brands need clearer insights and stronger human support to drive results.

“Sendlane grew rapidly by addressing a real gap in the market, offering hands-on, personalized support at pricing that doesn’t punish brands for growing,” said Alex Persson, CEO of Privy. “That combination resonated for good reason, and ultimately why Privy is picking up where Sendlane left off. We’re connecting that same service-first philosophy with a platform that’s had exponential growth over the past year and is built to scale with growing ecommerce brands.”

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Ecommerce brands are turning away from overly complex tech stacks and inadequate human support. Privy serves more than 6,000 ecommerce brands and has grown revenue 300% over the past 12 months by focusing on scalable yet intuitive tools, best-in-class deliverability, and access to real human experts who understand their business.

For existing Privy customers, the acquisition accelerates the company’s roadmap across email and SMS. This brings faster innovation, deeper automation, and more connected reporting across onsite conversion and lifecycle marketing.

“Our focus isn’t on selling customers more acronyms,” Alex added. “It’s about delivering better outcomes and results. We’re helping growing ecommerce teams do more with fewer, better-connected systems, backed by people who are invested in their success, and serve as true brand partners.”

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Privy will continue investing in a unified platform that connects on-site conversion with lifecycle marketing, giving ecommerce brands smarter automation, deeper analytics, and fewer tools to manage. All while ensuring customers can depend on dedicated human support to achieve their goals together.