PhotoShelter Launches Metadata Templates to Help Organizations Scale Content Operations Without Scaling Headcount

New capability helps organizations standardize metadata, reduce manual workflows, and preserve existing tagging processes

PhotoShelter, the leading digital asset management (DAM) platform for brands, today made it possible for enterprise teams to bring their existing metadata workflows into PhotoShelter without starting over. With Metadata Templates, organizations can save reusable sets of metadata and apply them across multiple assets in a single action.

For teams managing high volumes of images and videos, manually re-entering copyright information, keywords, locations, and other metadata across batches of assets is tedious, time-consuming, and leaves room for human error. Without standardized metadata, assets become harder to find, search results become less reliable, and valuable content goes unused.

PhotoShelter’s Metadata Templates addresses this challenge by allowing teams to create reusable metadata configurations and apply them across any number of selected assets. Users can also define how individual metadata fields should behave — appending, overwriting, or deleting existing values — with those settings saved as part of the template.

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Metadata Templates also helps organizations preserve existing workflows by supporting imports from TXT, XMP files, and images with embedded IPTC metadata. This reduces migration friction for teams coming from tools like Photo Mechanic, Adobe Bridge, Lightroom, and Capture One and allows them to continue using the metadata structures they’ve already built.

“Our customers are managing millions of assets across dozens of workflows,” said Andrew Fingerman, CEO of PhotoShelter. “Metadata Templates is about giving them back time and consistency at the same time.”

The new capability is particularly valuable for sports organizations, universities, brands, and other teams managing large batches of event photography, campaign assets, or product videos that require consistent metadata. For example, this feature will help customers who host live events easily add event-specific metadata across all assets without needing to retype it.

Key capabilities of Metadata Templates include:

• Reusable metadata templates: Save and apply metadata across any number of selected assets in a single action
• Per-field update controls: Configure individual fields to append, overwrite, or delete existing values, with those settings preserved within each template
• Support for existing workflows: Import templates from TXT, XMP files, or images with embedded IPTC metadata
• Organization-wide consistency: Store templates at the organization level so every library user works from the same metadata standards
• Centralized template management: Create, rename, duplicate, and manage templates from a dedicated settings area

Frequently Asked Questions

Who is Metadata Templates designed for?

• The Metadata Templates feature is designed for library and content teams that regularly apply metadata across large volumes of assets, including sports organizations, universities, and brands

What types of workflows does Metadata Templates support?

• Organizations use Metadata Templates to standardize game-day photography, manage campaign metadata, and apply product information across large collections of assets.

Can customers bring existing metadata templates into PhotoShelter?

• Yes. Metadata Templates supports imports from TXT and XMP files, as well as images with embedded IPTC metadata, reducing migration friction for teams coming from Photo Mechanic, Adobe Bridge, Lightroom, and Capture One.

Metadata Templates is included in all PhotoShelter for Brands plans and is available today to both new and existing customers. Learn more at www.photoshelter.com.