PAN Expands AI Client Roster and Launches Proprietary AI Search Visibility Audit as Demand for Brand Credibility Surges

PAN, a global, integrated, data-driven PR and marketing agency for B2B tech and healthcare brands, announced a wave of new client wins and the launch of a proprietary AI Optimization tool — signaling the agency’s continued momentum as B2B brands race to establish credibility in an AI-mediated marketplace.

The most successful brands are the ones who collect data and adapt and learn. That’s what we do for our clients — every day.

The agency has added Ada CX, Qure.ai, and TensorWave to its roster, joining an expanding portfolio of AI infrastructure and innovator brands that include industry heavyweights Seismic and Algolia. The additions reflect growing demand from AI-native companies for communications and marketing partners who understand not just how to build a brand story, but how to ensure that story reaches — and resonates with — both human audiences and AI engines.

A New Mandate: Visibility and Credibility in the Age of AI

As generative AI reshapes how B2B buyers discover and evaluate vendors, PAN has been investing heavily in research, tools, and services designed to help brands navigate the shift. The agency’s original research, most recently drawn from analysis of more than 11,000 ChatGPT-generated links, found that 31% of AI-generated citations from B2B prompts were either misattributed or entirely fabricated — highlighting a new credibility risk that brands can no longer afford to ignore.

Notably, PAN has consolidated its AI visibility research and best practices into a dedicated resource for B2B marketers and PR pros: the PAN AI Credibility Hub. The hub offers data, actionable tips, and expert guidance for brands looking to take control of how AI represents them.

“No matter how much you hear about brands who have ‘hacked’ AI visibility, the truth is this landscape is still fairly uncharted,” says PAN’s VP of Marketing Lauren Hill. “There isn’t one thing you can do. There are dozens. This audit work and commitment to surveying the field is an extension of that understanding: The most successful brands are the ones who collect data and adapt and learn. That’s what we do for our clients — every day.”

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Introducing PAN’s AI Optimization Audit

To give brands a data-backed view into their AI presence, PAN has launched its proprietary AIO Audit, a new capability that analyzes how a brand appears across multiple large language model platforms. The tool produces a structured AI Visibility Snapshot Report — including competitor benchmarking, source analysis, and strategic recommendations.

The audit draws on a brand’s full digital footprint across paid, earned, shared, and owned media, helping clients understand how AI engines are summarizing them, where gaps and inaccuracies exist, and what actions can close the credibility gap.

The launch builds on PAN’s broader AI Optimization service line, which drove 30% of the agency’s 2025 revenue. It doubly reflects the agency’s belief that brand credibility in the AI era requires the same rigor, and the same integration, as traditional earned media and demand generation programs.

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Demonstrated Results Across AI-Forward Brands

The momentum extends to client outcomes. PAN’s work with EdgeCore Digital Infrastructure — a hyperscale data center developer building for the AI era — has driven hundreds of earned media placements, tripled year-over-year coverage, and helped EdgeCore reach the number one position in competitive thought leadership share of voice within less than three quarters. Coverage has spanned CNBC, BBC, The New York Times, and Bloomberg, while the agency-managed Density Digest LinkedIn newsletter grew to thousands of subscribers among hyperscaler and data center audiences.

“PAN has bolstered our brand’s visibility and credibility in a huge way,” said Courtney Gaudet, VP of Marketing & Communications at EdgeCore Digital Infrastructure. “Our market position as a data center developer specializing in AI-ready digital infrastructure was established in large part by the PR and social media program PAN has run alongside our team for the past three years. We’re grateful for the excellent guidance, counsel and execution they’ve provided along the way.”

PAN’s integrated approach has similarly helped clients such as Algolia and Seismic achieve milestones like: reaching a potential audience of 395 million, landing primetime broadcast segments, securing a 43% share of voice among top 25 outlets, and netting an 82% award win rate.