OS Studios Honored with Best Experiential Marketing Award for Call of Duty®: NEXT 2024 with Activision

New York, NY – OS Studios, a leading gaming culture and creative agency, is proud to announce that it has been awarded the Best Experiential Marketing accolade at the prestigious Global Entertainment Awards. This honor recognizes the groundbreaking success of “Call of Duty®: NEXT 2024,” an innovative event produced for Activision and in partnership with George P. Johnson Experience Marketing (GPJ).

“Call of Duty®: NEXT 2024” set a new benchmark in gaming events by bringing together 200 of the world’s top livestreamers and content creators in a unique “streamer arena.” This unprecedented gathering allowed influencers to broadcast their first-hand experiences with the latest Call of Duty® releases directly to their global audiences. The event achieved remarkable milestones, including over 5 million live viewers and 4.7 million hours of streamed content, contributing to estimated $1 billion in revenue within the first ten days of launch and 8 million units sold.

John Higgins, CEO of OS Studios, expressed his gratitude: “We are thrilled to receive this recognition. Our work for Activision on ‘Call of Duty®: NEXT 2024’ exemplifies our commitment to creating immersive and engaging experiences that resonate with the gaming community.”

OS Studios continues to lead in delivering innovative marketing solutions that bridge the gap between brands and the next generation of consumers, solidifying its position at the forefront of experiential marketing in the gaming industry.

For more information about OS Studios visit http://osstudios.gg.

About OS Studios

OS Studios is a gaming and esports-focused marketing agency that was founded in 2018 by John Higgins and Ian Packard. They specialize in content creation, production, and community-building for esports and gaming brands. Their portfolio includes well-known clients such as EA Sports, Twitch, Activision Blizzard, and Under Armour. OS Studios is now part of the Project Worldwide network, a group of independent creative agencies. This acquisition has enabled them to expand their footprint and expertise in the gaming and esports sector, offering services ranging from live event production to digital content creation. The studio also aims to be a key player in the esports space, consolidating gaming knowledge and becoming a crucial partner for brands seeking to reach gaming audiences effectively.

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