OpenAsset Launches Shred.ai, the New AI Proposal Writing Tool for AEC Marketers

OpenAsset, the leading digital asset management (DAM) platform for the AEC industry, announced the launch of Shred.ai, a groundbreaking proposal writing tool designed to revolutionize how marketing and business development teams in architecture, engineering, and construction (AEC) firms manage and create proposals.

Our expansion with Shred.ai into AEC proposal management is solving the full set of challenges AEC firms face every day.

Shred.ai represents a bold step forward in OpenAsset’s mission to simplify and supercharge the proposal process by turning fragmented archives of past proposals into a searchable, intelligent library that fuels fast, creative, and compliance-driven RFP responses.

“Our expansion with Shred.ai into AEC proposal management isn’t just about adding a product. It’s about solving the full set of challenges AEC marketers face every day. This marks a new milestone in OpenAsset’s commitment to creating a purpose-built platform for the AEC industry.” – Jason Janicki, CEO, OpenAsset

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From Assets to Actionable Content

With the launch of Shred.ai, OpenAsset customers can now seamlessly connect their marketing assets (project images, team bios, resumes, and firm data) from the OpenAsset DAM directly into their proposal creation workflow.

The heart of Shred.ai is the proposal library: a centralized home for a firm’s past proposal content, a valuable but often untapped resource. AEC marketers can upload their entire portfolio of past work and use Shred.AI’s intuitive search and chat interface to surface high-performing content, uncover insights, and generate tailored proposal language—all in minutes. As content is prepared, Shred.ai also offers compliance checks so AEC marketers can easily cover key RFP information, even before the first draft is complete.

Solving the Real Proposal Problem

AEC firms often produce dozens of proposals each month. Over time, great proposal content gets buried in folders or forgotten entirely. Reusing it requires tracking down teammates, searching through PDFs, and navigating outdated files, creating a time-consuming and frustrating cycle.

Shred.ai breaks that cycle by:

• Centralizing past proposals in one searchable hub to find and reuse winning language
  
  
• Empowering teams to go after the right pursuits through targeted go/no-go analysis
  
  
• Recommending relevant content using AI trained on a firm’s own materials
  
  
• Reducing time spent on manual formatting, rework, and content hunting

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Purpose-Built for the Way AEC Marketers Work

After nearly two decades of helping more than 1,000 AEC firms organize and optimize their visual content, this launch marks a natural evolution for OpenAsset. Now, with the introduction of Shred.ai, the product suite is expanding to tackle one of the industry’s biggest bottlenecks: the proposal process.

“We’ve always believed AEC marketers are among the field’s most strategic and creative professionals. This next chapter is about giving them the intelligent, purpose-built tools they need and deserve to thrive. And we’re just getting started.”- Eric Liou, CPO, OpenAsset