Omdia: Global Online Video and TV Revenues to Exceed $1 Trillion by 2030, Driven by Social Video Advertising

Global traditional TV and online video revenues are projected to exceed $1 trillion by 2030, according to new data presented by Maria Rua Aguete, Head of Media & Entertainment at Omdia, at the FED Show in Madrid. Highlighting a major structural shift in the media and entertainment industry, total revenues are forecast to grow from $775 billion in 2025 to $1.03 trillion in 2030, with growth primarily driven by digital formats, especially advertising.

“Social video advertising is becoming the dominant force, reshaping how content is consumed and monetized,” said Maria Rua Aguete, Head of Media & Entertainment at Omdia.

Online video advertising will be the main growth engine, rising from $309 billion in 2025 to $540 billion in 2030, increasing its share of total revenues from 40% to 53%. Within the online advertising segment, social video platforms such as Meta, TikTok and YouTube will play a decisive role, generating approximately $400 billion in total streaming advertising revenues by 2030. This trend reflects a fundamental shift towards mobile-first, short-form, and highly personalized video experiences, where discovery algorithms and creator ecosystems are driving both engagement and monetization at scale.

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Online video subscription and transaction revenues are projected to increase from $174 billion in 2025 to $216 billion in 2030. While this segment will continue to grow, it is entering a more mature phase, with slower growth compared to advertising-led models.

Traditional segments will continue to lose share. Linear TV advertising is expected to decline from $123 billion in 2025 to $113 billion by 2030, with its share falling from 16% to 11%. Pay TV revenues (subscriptions and transactions) will also decrease, from $169 billion to $159 billion, reflecting ongoing cord-cutting and the continued migration of audiences toward digital platforms.

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“The industry is undergoing a profound transformation,” said Maria Rua Aguete. “Social video advertising is becoming the dominant force, reshaping how content is consumed and monetized. Meanwhile, traditional models such as linear TV and pay TV are in structural decline.”

As the industry approaches the $1 trillion milestone, Omdia’s analysis shows that the balance of power is shifting toward digital platforms, with advertising – led by social video – at the center of future growth.