NP Digital, a leader in performance marketing, has released its 2023 Marketing Spend Report. Based on responses from 8000 marketers worldwide, the report reveals businesses will increase their marketing budgets next year with a shift toward digital marketing channels.
Highlights of the 2023 Marketing Spend Report include:
“These findings show that businesses are continuing to prioritize marketing as a key driver of growth and customer engagement,” said Mike Gullaksen, CEO of NP Digital. “The shift towards digital channels and the increasing emphasis on content marketing demonstrate the need for businesses to adapt to the changing landscape of consumer behavior and preferences.”
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Social media marketing budget allocations will undergo a significant shift in 2023.
Businesses will spend more on content marketing to engage customers and build brand loyalty.
Marketing spend will increase in 2023 to compete in an increasingly crowded and competitive marketplace.
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