Nosto Launches Full Site A/B Testing & Optimization, Helping Brands Dive Deeper Into CRO

New A/B Testing & Optimization solution from Nosto lets brands perform full site testing and conversion rate optimization. They can test all elements of their websites, from page layouts to call-to-actions, uncovering lucrative new ways to drive ecommerce growth.

Commerce Experience Platform, Nosto, announced a new A/B Testing & Optimization solution, widening its existing testing capabilities to allow brands to undertake full-site testing and conversion rate optimization (CRO).

This new offering from Nosto allows online brands to maximize their CRO efforts and test all elements of their websites, from page layouts to call-to-actions, uncovering lucrative new ways to drive ecommerce growth.

“The insights from A/B Testing & Optimization have allowed us to make data-driven decisions around merchandising, photo shoots, marketing, and ecommerce operations,” Jane Scott, Senior Director of eCommerce at Tuckernuck

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With Nosto already offering native A/B testing capabilities across all products within its Product Experience- and Content Experience Clouds, the new A/B Testing & Optimization offering is a welcomed addition to its suite of ecommerce personalization, merchandising, and search solutions, which are used by over 2,600 global brands to increase their online revenue.

“Nosto has always been a data-driven platform that offers the extensive intelligence needed to deliver high-performing ecommerce experiences at scale. Our introduction of full site testing only builds on this, widening the pool of insight that merchants can use to drive growth. Though our solution is platform-agnostic, it is also driven by the fact that Shopify brands—which accounts for our fastest-growing client segment—are now requiring enterprise solutions for full site testing, and with that comes a bigger appetite for more structured CRO programs,” says Jim Lofgren, CEO of Nosto.

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Nosto’s A/B Testing & Optimization is now available to all online brands, irrespective of their ecommerce platform. Tuckernuck, Shark Ninja, and Dr Schulze are among a list of early customers.

“The insights from A/B Testing & Optimization have allowed us to make data-driven decisions around merchandising, photo shoots, marketing, and ecommerce operations. We are early in our journey with this product, but are already learning that the path to improve conversion rate will yield meaningful improvements to that critical success metric and also to our customer satisfaction,” says Jane Scott, Senior Director of eCommerce at Tuckernuck.

To deliver this new solution, Nosto is leveraging the technology of Omniconvert, a customer intelligence platform that’s well-adopted in the ecommerce ecosystem and with a seamless Shopify integration. As a renowned player in the A/B testing realm, Omniconvert has the likes of New York & Company, Hush Puppies, and Cat in its portfolio of global clients.

By leveraging A/B Testing & Optimization in conjunction with Nosto’s existing suite of ecommerce solutions and Campaign Testing, brands are now equipped to not only deliver powerfully relevant shopping experiences, but ensure their entire store is optimized for maximum conversions.