MoEngage Gets $100 Million to Scale Marketing AI Agents and Accelerate Expansion in North America & EMEA

The investment, led by Goldman Sachs Alternatives and A91 Partners,  will strengthen MoEngage’s leadership across North America and EMEA, amid growing global demand for next-generation AI-powered marketing technology.

AI-led Customer Engagement Platform, MoEngage, gets $100 million in a new funding round led by Goldman Sachs Alternatives and A91 Partners, underscoring the growing global demand for next-generation marketing technology. The fresh capital will accelerate MoEngage’s product innovation, fuel its global expansion, and strengthen its leadership across North America, Europe, the Middle East, and Africa (EMEA), amid growing global demand for next-generation AI-powered marketing technology.

Helping consumer brands automate and personalize digital experiences across web, mobile, social, email, and messaging channels, the company’s total funding has now crossed $250 million with this round, positioning it among the leading players in the AI-powered customer engagement space.

The new funds will be used to scale its flagship Merlin AI suite, a collection of intelligent agents purpose-built for marketing and product teams to make data-driven decisions, automate campaign management, and increase customer conversions.

“Our global momentum, on top of our category leadership in Asia, validates that brands are moving beyond legacy marketing clouds,” said Raviteja Dodda, CEO and Co-founder of MoEngage. “More than 300 enterprises worldwide have turned to MoEngage for its AI-led agility and ease of use. This investment will fuel our next phase of growth across North America, EMEA.”

The company counts over 1,350 global brands among its customers, including SoundCloud, McAfee, Domino’s, Deutsche Telekom, and Travelodge, reaching over two billion consumers each month.

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“MoEngage has been an incredible partner in our growth journey,” said Hope Barrett, Sr. Director of Martech at SoundCloud. “Their platform enabled us to seamlessly migrate more than 120 million users in just 12 weeks and leverage AI-driven insights to accelerate product launches that have strengthened retention across our paid user base.”

Rajat Sood, a Managing Director at Goldman Sachs Alternatives, said, “Our investment in MoEngage reflects Goldman Sachs’ commitment to backing category-leading technology platforms that are leveraging AI for serving enterprises globally. By leveraging our global network, expertise, and capital, we look forward to helping the company accelerate growth, expand into new markets, and deliver lasting value to its customers.”

Kaushik Anand, Partner at A91 Partners, added, “We have gotten to know the MoEngage team over the last six years and have been impressed by their ability to constantly innovate and expand their product offerings. We are excited to back MoEngage as they look to scale their global customer footprint by empowering marketing and product teams with cutting-edge technology to build and retain customer relationships.”

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Strong Push across the U.K. and Europe

The UK and European markets have become a major growth frontier for MoEngage. As economies accelerate their digital transformation agendas, the demand for AI-driven customer data and engagement platforms is surging across the regions.

The company currently has about 800 employees across its 15 global offices. To deepen its market presence, MoEngage plans to significantly expand its workforce, particularly in North America and Europe, by scaling its customer success, support, sales, and marketing teams. Furthermore, the company intends to build additional AI capabilities and hire more talent to support these efforts.

MoEngage has been actively expanding its presence in key European markets, working with leading retail, e-commerce, financial services, and telecom companies. We help these businesses unify and make structured customer data accessible in real-time and deliver personalized, omnichannel marketing experiences. Our aim is to help enterprises in the region leverage AI to enhance customer retention and loyalty in the UK and Europe’s increasingly competitive digital landscape.