Former Trade Desk exec to lead continued U.S. market expansion, reinforcing MiQ’s commitment to delivering programmatic excellence across all client segments
Global programmatic media partner MiQ announced the appointment of Marion Hargett as U.S. Chief Revenue Officer. Joining from her most recent post as Vice President of Business Development for The Trade Desk, she brings with her 20+ years of transformative experience across programmatic, advanced TV, and digital media that will prove instrumental in her leadership of revenue growth initiatives for MiQ’s largest market.
In her new role, Hargett will enable data-driven business development, strengthen client relationships with brands and agencies, lead the revenue generation team with a focus on measurable performance outcomes, and execute MiQ’s growth strategy with quantifiable ROI at the center. Her appointment comes at a pivotal time for the company, which continues to experience strong momentum across all business sectors, expanded partnerships, and impactful customer acquisition with holding companies, brands, and independent agencies. MiQ’s continued investments in leading-edge technology innovation, services, and talent further position the company to capitalize on the increasing shift toward programmatic solutions.
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“Marion represents exactly the caliber of visionary leadership needed to drive our next era of growth,” said Charlie Neer, co-CEO of MiQ’s U.S. business. “Her exceptional track record of building strategic partnerships and driving sustainable growth, combined with her client-first philosophy, perfectly embodies MiQ’s core values. Additionally, Marion’s deep expertise across the digital landscape will be particularly valuable as we continue to extend our market presence and develop even more powerful solutions for our clients. We’re thrilled to have Marion on board and are confident that she’ll help further strengthen our positioning as the go-to programmatic partner for brands and agencies in complex advertising world.”
Throughout her career, Hargett has built high-performing teams while driving revenue growth across traditional and digital channels. As Vice President of Business Development at The Trade Desk, she led strategic partnerships and revenue initiatives across the East Coast and Canada. Prior to that, she was SVP of Agency Partnership and Advanced TV for Ampersand, where she implemented data-driven CTV activation and measurement solutions. She also worked at NBCUniversal for 16 years, spearheading cross-platform advertising solutions across sports, Olympics, and entertainment properties.
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“I’ve always been guided by a fundamental question in this industry: are we truly driving business growth for our clients?” said Marion Hargett, MiQ’s U.S. Chief Revenue Officer. “What drew me to MiQ is that the company has this same philosophy baked into its DNA and at every touchpoint with clients—combining innovative technology with a genuine passion for delivering measurable results. In today’s fragmented media landscape, advertisers need partners who can navigate biggest complexities while maintaining unwavering focus on performance, and MiQ is leading this charge in ways that are unlike what I’ve seen before. I’m energized by the opportunity to join this exceptional team and help shape its next chapter as we continue to advance programmatic excellence across the industry.”
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MiQ Names Marion Hargett U.S. Chief Revenue Officer, as Programmatic Demands Surge first appeared on Web and IT News.