MediaCo Appoints Neida Gotay as Vice President, Integrated Sales

MediaCo Holding Inc. announced the appointment of Neida Gotay as Vice President, Integrated Sales.

In this role, Gotay will oversee both local and national sales operations in Orlando and Atlanta, while also leading strategic business development efforts across all Florida markets. She will focus on driving integrated, multi-platform revenue growth, strengthening agency and client partnerships, and ensuring local market execution aligns with MediaCo’s expanding national opportunity.

Gotay brings deep experience in media sales leadership and revenue strategy, including 18 years at Hearst Television where she played a key role in building and expanding its network of Spanish-language stations.

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“Neida is a proven leader who understands how to bring together local market expertise with national scale,” said Brian Fisher, Chief Revenue Officer of MediaCo. “As advertisers increasingly look for integrated, multi-platform solutions, Neida’s ability to connect our local teams with national demand will be instrumental in accelerating our growth across Florida and the Southeast.”

Her appointment comes as MediaCo continues to strengthen its integrated sales strategy across TV, audio, digital, and streaming, enabling advertisers to reach multicultural audiences at scale while delivering locally relevant market impact.

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“MediaCo’s portfolio and audience momentum create a powerful opportunity for brands,” said Neida Gotay. “I’m excited to work with our teams across Orlando, Atlanta, and Florida to deepen client partnerships, unlock new growth opportunities, and bring the full strength of MediaCo’s platforms to the market.”

Gotay’s role will be instrumental in expanding MediaCo’s presence across Florida and the Southeast, strengthening local market leadership while delivering national scale for advertising partners. Her appointment comes as MediaCo continues to grow its regional footprint, including the upcoming launch of EstrellaTV Orlando WDYB 14 and HOT TV WDYB 14.2 on March 24^th.