Marketing Hiring Rebounds in Q1 2025, Led by Senior Roles and Performance-Focused Disciplines, According to Taligence Report

New report analyzes over 90,000 active marketing job listings and reveals key trends in hiring, salary transparency, and remote work across the U.S.

Amid rising economic uncertainty and mounting pressures such as new tariffs and a historic Wall Street selloff, marketing hiring in the U.S. showed notable resilience in Q1 2025, according to a new report released today by Executive Search firm Taligence, in collaboration with Aspen Technology Labs, a global leader in labor market intelligence.

The U.S. Marketing Jobs Report Q1 2025 analyzes more than 90,000 active job listings across client-side, full-time marketing roles and provides a data-driven look at how hiring patterns are shifting across job levels, disciplines, regions, salary transparency, and remote work.

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Key Findings from the Report:

• Job Volume Growth: Total active listings rose to 90,951, a 9.1% increase quarter-over-quarter, while new job postings jumped 13.3% from Q4 2024.
• Executive Hiring Momentum: Senior marketing roles (Director and above) grew 15.9% QoQ and 17.6% YoY, led by Group Director/Senior Director/VP-level roles.
• Salary Transparency Rises: Nearly 50% of listings now include salary ranges, up 11.6 percentage points YoY.
• Remote Work Stabilizes: Remote roles held steady at 13.7%, with hybrid expectations showing signs of plateauing.
• Top-Performing Disciplines: Growth Marketing, Media, and Product Marketing posted the strongest YoY gains.
• Geographic Standouts: New York led with +31.5% QoQ job growth, while Massachusetts saw +24.1% YoY salary growth.

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The report also highlights a modest slowdown in hiring speed, with the average posting duration increasing by three days to 31. This trend may signal more cautious decision-making by employers amid ongoing economic volatility.