Marketing Technology News: MarTech’s Silent Revolution: Why AI-powered Micro-decisions Matter More Than Big Campaigns
Manychat, already a profitable company, will use this funding to accelerate its global expansion, invest further in R&D, enhance marketing and customer support capabilities, and advance breakthrough AI-Agent features across new and existing channels. In 2024, the company introduced Manychat AI, which is already used by tens of thousands of creators and businesses to better scale conversations with their customers.
“We believe the rapid growth in social commerce is driving a critical need for brands to invest in strategies and solutions that help build and sustain customer engagement across social and messaging platforms,” said Sophia Popova, Partner at Summit Partners who has joined the Manychat Board of Directors. “Manychat’s innovative platform is helping to redefine how businesses and creators engage with their audiences and to set new standards in digital communication and marketing. We are excited to partner with the Manychat team to help accelerate their global expansion and further enhance their AI-driven solutions.”