Make-A-Wish Selects Moore AudienceFirst Media for List Brokerage, Data Processing, and List Management

Make-A-Wish chooses Moore for its track record of delivering impactful direct mail results with precision data and industry-leading strategic execution.

Moore AudienceFirst Media is pleased to have been selected by Make-A-Wish® to provide list brokerage, merge strategy and list management services. Moore AudienceFirst Media will lead Make-A-Wish’s campaign delivery using their more than 30 years of experience in data solutions, with unmatched expertise in creating successful data-driven integrated strategies.

We’re honored to be selected by such a well-respected and renowned organization like Make-A-Wish to expand their supporter base, acquire higher-value donors and contribute to the fulfillment of their mission,” said John Ernst, president of Moore AudienceFirst Media. “Our innovative data technology and advanced marketing tactics will significantly raise the bar on their fundraising efforts and help them achieve significant revenue growth.”

Moore is the leading constituent experience management company for the purpose-driven industry and serves as Make-A-Wish’s agency of record. Moore leads the organization’s omnichannel strategy across direct mail, digital, and television. Make-A-Wish also utilizes the full capabilities of Moore’s SimioCloud platform to power end-to-end fundraising data solutions, driving hyper-targeted donor acquisition and advanced retention strategies.

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Moore AudienceFirst Media is pleased to have been selected by Make-A-Wish® to provide list brokerage, merge strategy and list management services.

Make-A-Wish is dedicated to granting life-changing wishes for children facing critical illnesses. Founded in 1980, the organization’s mission is rooted in the belief that a wish experience can be a powerful catalyst for improved physical, emotional, and social well-being in children battling serious health conditions.

“Moore AudienceFirst Media brings the strategic thinking and data-driven precision we need to grow our donor base and deepen engagement,” said Adam Faircloth, chief integrated fundraising officer for Make-A-Wish America. “Their track record of exceeding direct response goals made them the right partner to help us reach more supporters and grant more wishes.”

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“Make-A-Wish’s decision to expand their work with Moore reflects the growing impact of data-driven solutions in fueling fundraising success,” said Gretchen Littlefield, CEO of Moore. “With our advanced data capabilities and omnichannel strategies, we will help them reach more supporters, raise more revenue, and ultimately grant more life-changing wishes for children facing critical illnesses.”