Madison Logic Strengthens ABM Portfolio with Global Connected TV and Audio Expansion

Enables organizations to reach key decision-makers through more consistent, integrated campaigns across regions and channels

Madison Logic, a B2B marketing technology company focused on performance-first strategies, announced the global expansion of its ABM Connected TV (CTV) and ABM Audio Advertising channels, delivering a major evolution in how enterprise brands connect with buying committees worldwide. The expansion, part of Madison Logic’s robust ABM portfolio, removes typical regional or platform limitations, enabling marketers to run fully integrated, cross-channel ABM campaigns that reach in-market accounts anywhere in the world on billions of devices, all powered by ML proprietary intent data.

“As buying groups adopt new consumption habits, the cost of standing still is lost visibility.”

“As buying groups adopt new consumption habits, the cost of standing still is lost visibility,” said Keith Turco, CEO at Madison Logic. “Today’s announcement is another step forward in our journey in developing the most robust ABM portfolio in the industry aimed at empowering B2B marketers as they face an increasing complex ecosystem where decision makers are consuming content across an increasing number of screens in a 24-7 environment.”

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The modern B2B buying journey has grown more complex and self-directed, with decision-makers consuming content across more moments of their day—streaming video, listening to podcasts, and moving fluidly between devices. This shift has expanded influence points while exposing the limits of ABM platforms still built around desktop-bound, 9–5 engagement. Madison Logic’s global expansion of CTV and digital audio removes those constraints, enabling marketers to reach and influence buyers wherever they watch, listen, work, or research. By unifying CTV and audio advertising with display, social, and content syndication, teams can now run coordinated, cross-channel campaigns with global consistency and precision.

By combining 3.4 billion cross-device signals with proprietary intent data and global coverage, the expanded offering adds premium, programmatic CTV and digital audio inventory to the ML Platform across all major regions. This enables B2B marketers to achieve:

• Increased Influence & Reach Across Buying Groups: Engage key stakeholders and widen circle of influence worldwide across the devices they use every day.
• Unified Multichannel ABM Activation: Seamlessly execute integrated global campaigns across CTV, Audio, Display, Content Syndication, and LinkedIn—all from a single platform.
• Intent-Driven Targeting: Use ML Insights to reach the highest value accounts with precision, bringing data-driven targeting accuracy to two of the fastest growing paid channels.
• Revenue Impact Measurement: Tie marketing impact to revenue outcomes and drive strategic adjustments that maximize the return on every dollar spent.

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Madison Logic’s performance-first, all-in-one ABM platform offers more reach via native paid media channels than any other ABM provider. With 20 years of data and insights powered by AI, the company empowers modern marketers to identify high-intent accounts, own the buying journey by creating lasting impact at every interaction, and measure cross-channel engagement in real time to drive smarter investment decisions.