Looper Insights and State of Streaming Partner to Bring CTV Visibility Intelligence to Streaming Executives

Looper Insights, the leading CTV merchandising analytics platform, has partnered with State of Streaming, the streaming industry intelligence platform, to provide exclusive, data-backed editorial content for streaming, advertising and media executives.

Through the partnership, Looper Insights will contribute recurring analysis to State of Streaming, helping readers understand how streaming services, studios, broadcasters and sports rights holders compete for attention across the connected TV interface. The series will draw on Looper’s proprietary CTV visibility data, including Media Placement Value (MPV) and $MPV, to examine which titles, apps and live events are winning premium placement across major streaming platforms and devices.

The partnership kicked off with State of Streaming’s coverage of Looper’s latest quarterly Streaming Shelf report, which analyzes how major sports properties performed across the connected TV home screen. Future installments will explore the evolving role of platform merchandising in streaming discovery, live sports promotion, app visibility, tentpole campaigns, and the increasingly competitive fight for audience attention before viewers press play.

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“State of Streaming is built for the executives trying to understand where streaming is going next,” said Francesca Pezzoli, VP of Marketing at Looper Insights. “Looper’s data shows how the streaming shelf is actually being used in the market and which content gets promoted, where it appears, how prominently it is featured, and what that visibility is worth. This partnership gives us a powerful editorial platform to turn that intelligence into actionable insight for the industry.”

“Looper Insights gives our audience a unique competitive advantage in understanding the relationship between advertiser value on the connected TV home screen and how viewers engage with that content. This transparency creates the confidence needed to drive increased investment in streaming media more broadly,” said Tim Rowe, President and Editorial Director, State of Streaming.

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State of Streaming reaches an audience of streaming, advertising, and media professionals with analysis focused on platform moves, ad tech shifts, and distribution strategy. By adding Looper Insights’ CTV visibility data to its editorial coverage, State of Streaming will give readers a deeper view into one of the most important but least understood forces shaping streaming behavior: what audiences see first when they turn on the TV.

The collaboration reflects a growing need for better measurement around streaming discovery. As live sports, FAST channels, premium originals and app-based viewing continue to fragment across platforms, home-screen placement has become a critical driver of visibility, engagement and campaign performance.