Locala Launches Omni Planner to Unify Engagement Data for Actionable Media Strategies

Locala has launched Omni Planner, a new solution that helps advertisers unify online and offline engagement data to improve performance across digital and in-store channels. Designed to simplify campaign planning and move marketers from insight to action, Omni Planner combines digital and real-world signals to deliver full-funnel visibility and locally tailored strategies. This enables advertisers to plan more efficiently and drive stronger results in every market.

Omni Planner unifies online and offline engagement data to deliver full-funnel visibility and locally tailored media strategies.

By incorporating Digital Data from Similarweb into its planning capabilities, Locala deepens its investment in full-funnel insights, empowering brands and advertisers with the data they need to drive performance and protect overall business health.

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“In a world where the consumer journey spans devices and physical spaces, marketers need more than siloed metrics,” said Christophe Collet, CEO & Founder at Locala. “Omni Planner is built on a decade of experience helping brands navigate fragmented markets, and it gives them a unified foundation to plan with confidence, both online and on the ground, market by market.”

While the solution is grounded in data integration, its power lies in helping marketers adapt strategies to local realities with ease. Built specifically for advertisers and marketers, Omni Planner eliminates the complexity of manual planning while unlocking more strategic control. Instead of generic national rollouts or disconnected tools, it equips teams with:

• A unified view of online and offline engagement data to drive clear, cross-environment insights
• Competitive benchmarks that reveal how performance stacks up across digital and real-world environments
• Localized, scalable media plans without the hassle of manual market-by-market planning

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“Marketers need a holistic view of consumer behavior to plan effectively,” said Alyssa Lewis, General Manager, SVP Global Investor Vertical and OEM at Similarweb. “By combining Similarweb’s website data with Locala’s real-world data, Omni Planner gives advertisers the insights they need to plan smarter and move faster.”

Omni Planner enables marketers to fine-tune strategy where it matters most, without the resource drain of building complex, personalized plans from scratch. And while the solution is new, Locala’s localized, engagement-based approach has already demonstrated strong impact. Brands that have implemented this methodology have reported a 25% increase in attention, a 70% lift in brand preference, and a 30% boost in store visitation compared to traditional media strategies.