KLOTA Expands E-Commerce Toolkit with Expert-Led SEO and Google Ads Audit Services

Fixed-price, manual audits with prioritized action plans join KLOTA’s growing suite of diagnostic tools for online retailers.

KLOTA, a Sweden-based digital performance consultancy specializing in e-commerce growth, has launched two new expert-led audit services: SEO Analysis and Google Ads Analysis. Both services are available at fixed prices with no ongoing commitment, delivering prioritized action plans within days.

We see too many e-commerce businesses running Google Ads campaigns or working on SEO without a clear picture of what’s actually holding them back.”

— Anders Karlsson

The new audit services expand KLOTA’s existing toolkit, which already includes the free AI Visibility Analyzer and Shopping Feed Analyzer launched in late 2025. While those automated tools provide quick diagnostics, the new SEO and Google Ads audits are manual, expert-led reviews designed for businesses that need deeper analysis and hands-on recommendations.

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SEO Analysis: Technical Audit Built for Online Retailers

The SEO Analysis examines a website from Google’s perspective, covering technical SEO, on-page optimization, content quality, and backlink profile. The audit identifies what may be preventing better rankings and delivers a prioritized list of recommendations sorted by potential impact. Each recommendation includes what should be done, why it matters, and an estimate of implementation complexity. The service is priced at SEK 5,900 (approx. EUR 520) with delivery within five business days.

Google Ads Analysis: Manual Account Review for Better ROAS

The Google Ads Analysis is a manual review of the entire Google Ads account, including conversion tracking, campaign structure, bid strategies, keyword selection, search term reports, ad copy, extensions, and Shopping/Merchant Center setup. The audit is designed for advertisers spending at least SEK 10,000 per month (approx. EUR 880) who want an independent assessment of where their budget could be used more effectively. The service is priced at SEK 7,500 (approx. EUR 660) with delivery within ten business days.

Transparent Pricing in an Industry That Often Lacks It

Many agencies require ongoing retainers before offering any form of account or site analysis. KLOTA’s approach makes professional audits accessible as standalone services. Online retailers can use the results to implement changes internally, brief their existing agency, or decide whether to engage KLOTA for further support.

“We see too many e-commerce businesses running Google Ads campaigns or working on SEO without a clear picture of what’s actually holding them back,” said Anders Karlsson, founder of KLOTA. “These audits give them a concrete, prioritized action plan they can act on immediately. No fluff, no generic advice – just specific recommendations based on what we find in their account or on their site.”

A Growing Suite of E-Commerce Diagnostics

With the addition of the SEO Analysis and Google Ads Analysis, KLOTA now offers four diagnostic tools for e-commerce brands: the free, automated AI Visibility Analyzer and Shopping Feed Analyzer for quick self-service checks, and the two new expert-led audit services for businesses that need deeper, hands-on analysis. All four tools are available without ongoing contracts or commitments.

What Both Audit Services Include

• Manual, expert-led review (not automated tool output)
• Prioritized action list sorted by potential impact
• PDF report delivered via email
• Optional 30-minute follow-up meeting included
• Fixed price, no binding contracts, no hidden costs