Kentico Unveils Major AI Leap Bringing Agentic AI Workflows to Marketing Teams

Kentico announced the launch of the AIRA Agentic Marketing Suite, extending its AI strategy within Xperience by Kentico. The new suite introduces specialized agents designed to execute defined marketing and content tasks, underscoring Kentico’s belief that AI should be operational, transparent, and embedded directly into how teams work.

AIRA: The Foundation of AI-Powered Marketing   

Launched in 2025, AIRA (Artificial Intelligence Recommendations & Assistance) provides marketers with embedded tools that reduce repetitive work and simplify daily tasks. AIRA offers everything from automatic translation and content tagging to campaign ideation, customer journey insights, instant product guidance, all accessible through an in-product conversational chat interface and intuitive in-context icons.

These built-in capabilities are available directly within the Xperience by Kentico platform, giving users an immediate productivity boost, without the need for extra add-ons or integrations.

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Introducing the Agentic Marketing Suite: Marketing’s Virtual Team

The AIRA Agentic Marketing Suite represents a major expansion of AIRA’s capabilities, evolving it from an assistive tool into an orchestrated system of specialized AI agents that support the full marketing lifecycle, from strategy and content creation to optimization and campaign execution.

These agents function as dedicated virtual collaborators, designed to assist marketers with specific tasks. Among the first available is the Content Strategist, which helps shape and refine content strategies through intelligent analysis and recommendations.

Additional agents will be introduced as part of our ongoing release, expanding support into areas such as campaign management, market analysis, and workflow optimization, with each addition focused on improving speed, precision, and impact for marketing teams.

“Marketers have no shortage of ideas. What they need is the bandwidth to bring them to life,” said Dominik Pinter, CEO at Kentico. “With the Agentic Marketing Suite, we’re giving teams a way to scale their expertise, cut through complexity, and deliver results faster”.

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Looking Ahead

The launch of the Agentic Marketing Suite marks a significant milestone in Kentico’s vision to redefine how marketers work with AI, not as a tool, but as a trusted team. With more specialized agents planned, continued AIRA enhancements, and an upcoming AI-powered chatbot designed to turn on-site search into conversational customer journeys, Kentico is committed to helping marketers build faster, market smarter, and dream bigger.

About Kentico

Kentico is a content management system and commerce platform, with built-in digital marketing and AI capabilities that help deliver personalized customer experiences through websites, microsites, emails, and other digital channels. It consolidates marketing tools to improve efficiency, drive stronger customer engagement, and reach business goals faster.