Kahoot! Is Partnering with the Tour de France and Tour de France Femmes Avec Zwift to Inspire Learners and Cycling Fans Around the World

Kahoot! is bringing the spirit of the men’s and women’s Tour de France to life through interactive learning, engaging fans around the world as the Official Digital Interactive Learning Platform.

Key takeaways:

• Kahoot! is entering a multi-year partnership as the Official Digital Interactive Learning Platform of the men’s and women’s Tour de France.

• Through this collaboration, the excitement and spirit of these iconic cycling events will come to life in classrooms, social settings, and workplaces around the world through unique, interactive learning and trivia experiences.

Kahoot!, the global learning and engagement platform, announced a multi-year partnership with the Tour de France and Tour de France Femmes avec Zwift. As the Official Digital Interactive Learning Platform of these iconic events, Kahoot! will bring the excitement and spirit of the races to life in classrooms and social settings around the world through immersive, interactive learning and trivia.

The partnership will deliver unique learning experiences available on the Kahoot! platform, sparking fun and deepening knowledge about the men’s and women’s Tour de France across generations. While teachers can bring engaging learning experiences into the classroom, friends, families, and colleagues can also join in through interactive trivia and challenges—extending the social experience of these races.

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“We are thrilled to partner with the men’s and women’s Tour de France. By combining the global excitement of these races with Kahoot!’s engaging learning platform, we aim to inspire curiosity, celebrate knowledge, and connect people of all ages through playful learning—whether in the classroom, at home, among colleagues, or on the road,” said Eilert Hanoa, CEO at Kahoot!.

“This partnership with Kahoot! perfectly reflects our commitment to bringing the Tour de France to life across all platforms and in all its forms, especially by combining sporting passion with playful activities. Through this collaboration, we’re offering fans, both young and old, a new, interactive and entertaining way to discover and immerse themselves in the magic of the Tour, whether at school, with friends, or with family,” said Julien Goupil, Media and Partnerships Director at A.S.O.

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Fans attending this year’s races can take part in live Kahoot! sessions throughout the events at the Tour de France Fan parks and test their knowledge of the Tour. These interactive experiences will entertain and engage fans of all ages, offering a fun and unique way to soak up the event’s electric atmosphere.

Set to kick off on July 5, 2025, and run until July 27, 2025, Tour de France will begin in Lille and conclude on the iconic Champs-Élysées in Paris. Following closely, the Tour de France Femmes avec Zwift will take place from July 26 to August 3, 2025, spanning nine stages from Vannes to Châtel.