JobNimbus and WhatConverts Launch Native Integration Connecting Marketing Spend to Job Revenue

From lead to revenue: contractors can now see exactly which marketing is winning them jobs

JobNimbus, the #1 AI-enabled CRM for roofing and exterior contractors, today announced a native integration with WhatConverts, a lead attribution and reporting platform. The integration automatically syncs revenue data from JobNimbus into WhatConverts, connecting every job and invoice back to the lead and marketing source that produced it.

A lead comes in, your team works it through an estimate and job, and ultimately you invoice the customer, all within JobNimbus.”

— Marc Hansen, SVP of Marketing at JobNimbus

For contractors, the workflow already lives in JobNimbus. A lead comes in, the team works it through an estimate, schedules production, and invoices the customer. What has been missing is the line back to marketing. Once revenue flows into WhatConverts automatically, contractors and their agencies can see which campaigns, channels, and keywords are generating signed jobs and how much revenue each one produced.
The integration removes the manual reconciliation work that has made revenue attribution impractical for most contractors. There is no more piecing together lead sources, JobNimbus jobs, and invoices across separate systems, and no more spreadsheet matching to figure out which ads actually paid off.

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What the integration delivers:
-Lead-to-revenue tracking: See where each lead came from and connect it to the job and revenue it ultimately produced in JobNimbus.
-Automatic revenue sync: When a job or invoice is created in JobNimbus, the revenue data flows into WhatConverts without CSV exports or manual entry.
-Marketing performance by revenue: See which campaigns, keywords, and channels actually bring in revenue, not just which ones generate leads.
-Optimization for higher-value work: Revenue data can be fed back into platforms like Google and Facebook so ad spend targets the customers worth the most to the business.

“Contractors don’t really need another report telling them how many leads they got. What they really need to know is which marketing efforts actually led to paying jobs. With the JobNimbus integration, job and invoice revenue flows automatically back into WhatConverts, so contractors and their agencies can see which campaigns are driving real revenue without exporting spreadsheets or manually matching leads to jobs. That makes it much easier to put the next marketing dollar where it has the best chance of coming back as revenue.” — Michael Cooney, Co-Founder of WhatConverts

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“For contractors, the real value of this integration is being able to connect the work happening every day in JobNimbus back to the marketing that generated it,” said Marc Hansen, SVP of Marketing at JobNimbus. “A lead comes in, your team works it through an estimate and job, and ultimately you invoice the customer, all within JobNimbus. Now that revenue can automatically flow back to WhatConverts and show you which campaigns are producing jobs and dollars. Contractors can use real revenue data to make better budget decisions and spend more of it on the marketing that is driving the best business.”

The JobNimbus and WhatConverts integration is available now to JobNimbus customers with a WhatConverts account.