ISC-CX Launches Nationwide Mystery Shopping Program with Clayton

ISC-CX, a global provider of customer experience (CX) measurement and mystery shopping solutions, is pleased to announce a new partnership with Clayton, the Italian menswear retail brand.

ISC-CX, a global provider of customer experience (CX) measurement and mystery shopping solutions, is pleased to announce a new partnership with Clayton, the Italian menswear retail brand. As part of this collaboration, ISC-CX will conduct an annual mystery shopping and CX evaluation program across more than 100 Clayton stores throughout Italy.

The program has been developed to measure the quality and consistency of the in-store customer experience through both consultation and purchase scenarios. By analyzing the complete retail journey — from first interaction and product consultation to the purchasing process — Clayton will gain detailed operational insight into how its customer service standards are delivered across its nationwide retail network.

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Using structured mystery shopping evaluations and benchmarking methodologies, ISC-CX will help Clayton identify strengths, uncover improvement opportunities, and maintain a consistent brand experience across all participating points of sale.

The collected data and reporting will support management in monitoring service quality, understanding customer interactions in real retail conditions, and continuously optimizing the in-store experience.

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“We are excited to support Clayton with a nationwide mystery shopping program focused on customer experience excellence,” said Reinhold Auer, Managing Director at ISC-CX. “Consistent service quality and authentic customer engagement are essential elements for modern fashion retail brands, and our role is to make these performance indicators measurable and actionable.”