Intentsify Solidifies Their Vision and Leadership With Salutary Data Acquisition, Second Strategic Deal Following Five by Five

Intentsify, a global provider of B2B intent data and signal-based GTM solutions, announced the acquisition of Salutary Data, a premier provider of highly curated contacts and company intelligence. This strategic move further cements Intentsify’s position as the market leader for B2B intent data and buyer intelligence solutions.

This acquisition—Intentsify’s second in just two years—signals a clear divergence from the competitive landscape by focusing on delivering tangible solutions and outcomes for sales and marketing teams. Intentsify’s continued financial health allows for the expansion of its solution set, posting 21% overall revenue growth overall and 50% growth in data solutions revenue in 2025. This momentum enables the company to move beyond organic growth, making bold, strategic investments in both the 5×5 and Intentsify product lines. The investment into Salutary Data reinforces that commitment, further expanding the unified data ecosystem that bridges the gap between intent signals and verified human identity.

Marketing Technology News: MarTech Interview with Michael McNeal, VP of Product at SALESmanago

Salutary Data is known for its rigorous data validation processes and comprehensive coverage of U.S. based B2B contacts. By integrating Salutary’s data exhaust, both Intentsify and 5×5 customers will benefit from improved identity resolution, richer account and contact profiles, and more reliable activation across advertising, sales, and marketing workflows.

“Our vision is to build the strongest possible engine for B2B growth, and that requires moving beyond the industry’s status quo,” said Marc Laplante, Co-Founder and CEO at Intentsify. “By adding Salutary Data to the portfolio of Intentsify companies, we are doubling down on the identity layer of our intelligence engine. In an era where our competitors are struggling to maintain independence, we are accelerating.”

“Joining the Intentsify portfolio is a massive win for our team and, more importantly, for the B2B organizations we serve,” said Scott Gordon, CEO of Salutary Data. “Our mission has always been to provide the cleanest, most reliable data available; by becoming a core part of this broader intelligence ecosystem, we are accelerating our ability to deliver that at an unprecedented scale. This acquisition allows us to fuel a more powerful, unified growth engine, ensuring that go-to-market teams finally have access to the most actionable and intelligent data on the market .”

“Our transition from competitors to partners proves that the sum of our intelligence is far greater than its individual parts,” said Nick Weldon, CEO of 5×5. “Because we’ve worked with the Salutary Data team for years, we knew their innovative DNA matched ours perfectly. This acquisition isn’t just a business deal; it’s a natural evolution of a shared entrepreneurial vision.”

This acquisition underscores Intentsify’s continued investment in data innovation and its commitment to helping B2B marketers drive measurable outcomes through intent-driven strategies. Existing customers will see no disruption to service and can expect expanded capabilities as the integration progresses.