Innovid Unifies Social, CTV, & Open Web with Harmony Social

Innovid, the independent software platform for the creation, delivery, measurement, and optimization of advertising, announced Harmony Social – a first-to-market solution that connects paid social campaigns with CTV and the open web. For the first time, marketers can connect exposure data, performance signals, and creative messaging across channels that have long been disconnected in advertising.

For the first time, marketers can connect exposure data, performance signals, and creative messaging across channels that have long been disconnected in advertising.

Harmony Social is designed to connect media and creative strategies between social and non-social channels. By linking the storytelling of CTV and digital video with the lean-in engagement of social platforms, marketers can now deliver more seamless, consistent, and impactful brand experiences and improve the customer journey.

Marketing Technology News: MarTech Interview with Krish Mantripragada, Chief Product Officer @ Seismic

Harmony Social is now available in closed beta for clients using Innovid for digital ad serving and social ads management. By sending performance signals from Innovid’s ad server to major social platforms, Harmony Social allows marketers to:

• Build smarter social campaign strategies based on actual holistic digital exposures and performance across CTV, video, audio, and display.
• Activate impactful cross-channel storytelling by bringing big-picture creative sequencing, frequency management, and ad personalization into the social equation.
• Maximize incremental reach efficiency by minimizing channel/publisher overlap and reducing media waste.

“If CTV and social are the walled kingdoms of modern advertising, Harmony Social is the bridge between them,” said Zvika Netter, CEO and Founder, Innovid. “Marketers are under pressure to make every impression count, but these channels have long operated in isolation. Harmony Social connects them – enabling smarter cross-channel storytelling, stronger media efficiency, and a more unified path to performance.”

Marketing Technology News: Why Responsible AI Principles Matter for Advertisers

Harmony Social leverages Innovid’s existing social advertising infrastructure and audience tools, combined with the most extensive independent ad serving platform in the world.

This launch represents a major post-merger milestone for Innovid, uniting legacy Innovid’s CTV infrastructure with Flashtalking’s legacy social offerings to deliver a first-of-its-kind cross-channel solution. Harmony Social is also the latest innovation within the broader Innovid Harmony initiative, focused on eliminating inefficiencies, reducing waste, and making data more portable, usable, and connected across the fragmented digital media ecosystem.