Innovid Releases “Holiday Shoppable Advertising Unwrapped” Guide

“Shoppable ads present a remarkable opportunity for advertisers to leverage the largest screen in the house to transform passive viewers into active shoppers”

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Highlights from “Holiday Shoppable Advertising Unwrapped” include:

• Benchmarks on interactive & shoppable ad performance: By analyzing approximately 380 billion global video impressions served on its platform, Innovid found that interactive CTV advertising – of which shoppable is a subset – drove 92 seconds more engagement vs. standard pre-roll and 10X the engagement rate of standard video.
• Tips & tricks for effective shoppable ad experiences: Based on Innovid’s work running thousands of shoppable ads for the world’s largest advertisers, the guide is filled with best practices that can be applied across vertical segments – from the use of action-oriented CTAs, to shortening the number of “clicks” to action, and maximizing QR code time.

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• Real-world case studies on the impact of shoppable: The guide features the stories of brands that used CTV shoppable ads to strengthen their holiday advertising performance, increase ROAS, and boost sales.

“Shoppable ads present a remarkable opportunity for advertisers to leverage the largest screen in the house to transform passive viewers into active shoppers,” said Dani Cushion, CMO, Innovid. “This is not a future state – we see thousands of advertisers realize success with this ad format every day. The time for shoppable TV is now.”