Innovid Expands Social Ads Manager with General Availability of Reddit Campaign Management

Innovid, the independent software platform for the creation, delivery, measurement, and optimization of advertising, announced the general availability (GA) of full Reddit ads management within its Social Ads Manager—bringing Reddit into a unified, cross-platform workflow as marketers increasingly look to simplify how social advertising is planned, activated, and managed. The integration enables marketers to traffic creatives, set up campaigns, manage delivery, and measure and optimize performance for Reddit alongside major social platforms from a single, consolidated environment.

Innovid’s Reddit integration enables marketers to traffic creatives, set up campaigns, manage delivery, and measure and optimize performance alongside major social platforms from a single, consolidated environment.

As social marketers navigate a fragmented ecosystem, many are rethinking how their workflows are structured, prioritizing consolidation, consistency, and control over managing disconnected tools and native platforms. With 100,000+ communities and 116+ million daily active uniques, Reddit is where real people form communities, get answers, share ideas, discuss life, and offer advice. By bringing Reddit into the same enterprise-grade environment social teams already rely on, Innovid helps marketers activate this uniquely intentional audience while moving faster, operating more efficiently, and maintaining greater cross-platform transparency and oversight.

Marketing Technology News: MarTech Interview with Omri Shtayer, Vice President of Data Products and DaaS at Similarweb

With this release, marketers can activate Reddit campaigns directly through Innovid alongside other social platforms—applying consistent workflows, governance, and performance oversight across social investments. The integration eliminates siloed tools and manual processes, giving brands and agencies a more unified way to manage Reddit with the same rigor, automation, and visibility they rely on for the rest of their social advertising.

“Reddit has become an increasingly important channel for marketers looking to engage highly intentional audiences,” said Alicia Moses, VP, Partnerships, Innovid. “By bringing Reddit fully into Innovid’s Social Ads Manager, we’re giving marketers a more powerful way to activate and optimize Reddit campaigns alongside the rest of their social investments, and without adding operational complexity.”

The GA release builds on Innovid’s existing Reddit reporting capabilities, giving marketers the ability to move seamlessly from insight to activation within the same environment. By unifying creative trafficking, campaign setup, delivery, measurement, and optimization, Innovid enables teams to execute Reddit campaigns with greater speed and confidence while maintaining cross-platform visibility.

Innovid is a badged Reddit API Partner, a distinction that signals certified expertise with Reddit Ads, early access to product innovations and platform insights, and reflects the companies’ shared commitment to simplifying social advertising through integrated technology solutions.