ICARO Media Group’s $15M Acquisition of LiftMedia Expands Digital Out-of-Home (DOOH) Business In Europe

Media Tech Leader Connects Digital and Physical Ad Spaces, Extending its AI-Driven Global DOOH Network

ICARO Media Group, Inc. (ICARO), a leading AI media technology company, announced the strategic acquisition of LiftMedia, an innovative DOOH advertising company specializing in elevator screen content and advertising media.

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The acquisition of Europe-based LiftMedia follows ICARO’s recent purchase of award-winning DOOH company RioVerde in Brazil. These acquisitions combine a dramatically-expanded digital screen presence with ICARO’s AI-driven media and advertising platforms, ensuring the delivery of highly-targeted and engaging experiences. This combination provides an unparalleled advantage for advertisers seeking deep and hyperlocal market penetration in LATAM, Europe and North America.

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“This is an extraordinary and historic moment for ICARO Media Group which will create significant long-term value for ICARO and our shareholders,” said Paul Feller, Chairman and Chief Executive Officer. “Combining ICARO’s AI-powered engagement technologies in LATAM and North America with LiftMedia’s Out-of-Home media business in Europe will increase viewer engagement, offering users highly-relevant content such as breaking news, sports, and family entertainment, all delivered with hyper-targeted advertising.”