IAS Brings Total Media Quality Coverage to CapCut and TikTok’s Advertising Experiences

Integral Ad Science (IAS), a leading global platform that connects AI-powered media quality to real business outcomes, announced a significant expansion of its Total Media Quality (TMQ) coverage for TikTok. Building on its existing coverage, this latest announcement represents the next phase of IAS’s ongoing commitment to delivering the industry’s most comprehensive media quality coverage for the advertising experiences available across TikTok, CapCut and Lemon8.

As the content universe expands creating both opportunity and uncertainty, IAS provides the trusted standard for media quality. And with TikTok’s global community of more than 1 billion users continuing to grow across search, commerce, creator tools, and lifestyle experiences, IAS helps advertisers navigate complexity with AI-powered multimedia technology that analyzes video, audio, text, and images at scale—driving smarter decisions, reducing waste, protecting brands, and maximizing media performance.

Lidiane Jones, CEO of IAS notes “TikTok continues to evolve rapidly, creating new opportunities for advertisers to engage consumers across a growing range of experiences. Our role is to ensure advertisers have trusted, independent measurement wherever they invest. With expanded Total Media Quality coverage across TikTok and CapCut’s premium and emerging surfaces, advertisers can protect their brands, reduce waste, and scale with confidence.”

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Available globally, IAS’s expanded coverage for TMQ includes:

• TopView: Introduces media quality measurement for TikTok’s premium full-screen ad format shown when users open the app. IAS is expanding to offer Brand Safety & Suitability coverage in addition to the already existing Viewability/IVT measurement across one of TikTok’s highest-attention environments. Advertiser availability is limited to eligibility.
• GMV Max: Now available globally, GMV Max extends media quality measurement to TikTok Shop’s automated campaigns, giving advertisers visibility into where their shopping ads run and helping them maintain brand safety and suitability as spend scales.
• Image and Carousel Ads: Expands measurement coverage to TikTok’s static image and carousel ad formats, helping advertisers achieve holistic media quality reporting across both video and non-video inventory.

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• Search for Brand Auction: Expands Search Results Page measurement to Brand Auction objectives through Automatic Placements, enabling advertisers to measure Search Feed and Search Results Page placements across the full TikTok Search funnel.
• TikTok Lite (APAC) This version of TikTok is optimized for devices with limited storage or slower connectivity, ensuring advertisers maintain consistency as TikTok’s reach extends to new audience segments and device types.
• Lemon8: Provides advertisers with media quality measurement across TikTok’s lifestyle and discovery platform, helping advertisers apply consistent brand safety and suitability standards as campaigns expand into shopping and interest-based content environments.
• CapCut: Extends independent media quality measurement to the CapCut app, an AI-powered video and photo editing platform, helping advertisers maintain transparency and confidence as creator-driven content and brand engagement continue to converge.

Since launching its partnership in 2020 IAS has added to its comprehensive coverage across TikTok advertising solutions and formats, helping brands navigate one of the world’s largest digital communities with confidence.