G2 and Profound Partner to Power B2B Software Companies’ AEO and AI Search Marketing Strategies

G2, the world’s largest and most trusted software marketplace,  announced it has partnered with Profound to equip B2B software companies to shape their answer engine optimization (AEO) and AI search marketing strategies. Profound’s AI visibility data will be integrated into customers’ my.G2 dashboards, providing visibility into when and how their product categories are mentioned by large language models (LLMs) with G2 as the source.

“To reach buyers wherever they conduct research, software companies must show up in LLMs. Through our partnership with Profound, we’re helping companies track and build their brand presence in AI search platforms,” said Godard Abel, Co-founder & CEO, G2.

“Over the past several years, we’ve observed a rise in self-serve research from B2B software buyers. Now, they’re increasingly turning to AI-first search over traditional search engines for this process,” said Godard Abel, Co-founder and CEO of G2. “ To reach buyers wherever they’re conducting research throughout their purchasing journeys, it’s crucial that software companies show up in LLMs. Through our new partnership with Profound, we’re not only helping companies track their brand presence in AI search platforms, we’re helping them build their brand presence, too.”

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G2’s AI Visibility dashboard turns AI discovery into a performance channel. By ingesting Profound’s AEO data, customers can pinpoint the frequency of G2 citations from AI search, identify the G2 categories that move the needle, benchmark competitive standing, and surface top-performing prompts. Built-in guidance, such as increasing recent reviews, translates insight into action — helping customers improve where and how often they’re cited. Go-to-market (GTM) teams can now track traffic originating from AI search and optimize their approach in real time.

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“At Profound, we’re seeing AI search reshape how companies are discovered in real time. every brand needs to understand and control how AI interprets, cites, and recommends their products,” said James Cadwallader, Co-founder and CEO of Profound. “G2’s extensive reach across the B2B SaaS ecosystem makes them the ideal partner as we equip marketers to take control of how AI defines discovery and customer engagement.”

Profound’s marketing platform enables enterprise brands to understand and control how AI represents them, ensuring visibility in the era of AI search. This integration with G2, which is the most cited B2B software source across LLMs and ranks 4th among the top 10 cited sources on ChatGPT and 9th on Perplexity, extends product visibility into the AI-powered discovery experiences shaping buyer decisions.