Fubo Launches First to Market Programmatic Pause Ads on CTV

FuboTV Inc., the leading sports-first live TV streaming platform, announced the availability of programmatic pause ads. Fubo is the first Connected TV (CTV) platform to offer this ad format in a programmatic biddable environment, powered by ClearLine, Magnite’s self-service buying solution.

“Fubo is proud to have a long history of market firsts and offering pause ads programmatically is the next phase of advancing our ad innovation,” said Jennifer Hess, VP, global ad operations, Fubo.

Fubo now supports both programmatic guaranteed (PG) and biddable private marketplace (PMP) pause ad executions. Advertisers can benefit from increased flexibility in how they transact pause ads with the coveted features of programmatic transactions including precise audience addressability and post-campaign analytics.

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This next iteration of pause ads is part of Fubo’s ongoing ad innovation strategy. Fubo first launched pause ads last year as part of a suite of interactive CTV ad units. The ad format appears a few seconds after a viewer presses pause during the content stream. When the user resumes the stream, the pause ad disappears. The pause ads can be outfitted with a QR code for additional engagement opportunities.

CTV pause ads on Fubo drive 33% more brand engagement than video ads alone, according to the Company’s internal data, reinforcing the power of the interactive ad format.

“Fubo is proud to have a long history of market firsts and offering pause ads programmatically is the next phase of advancing our ad innovation,” said Jennifer Hess, VP, global ad operations, Fubo. “The excitement around interactive ad formats like pause ads has only increased and now brands have more flexibility to activate against our robust lineup of live sports, news and entertainment content. Programmatic pause ads for CTV are a game changer and we’re eager to introduce them on our platform.”

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“Fubo’s launch of programmatic pause ads marks a meaningful step forward for innovation in CTV advertising,” said Chris Signore, group VP, business development, Magnite. “We’re proud to power this first-to-market opportunity with Fubo, helping brands drive deeper engagement during premium streaming moments.”