Flexential Scales Multichannel Campaigns and Propels Audience Reach by 3X with ON24 AI Capabilities

According to a 2024 ON24  report, marketers using AI are 7X more likely to exceed business goals. Flexential, a leading provider of secure and flexible data center solutions, leveraged ON24, a leading intelligent engagement platform for B2B sales and marketing, to drive success with AI-powered digital engagement. With its digital engagement strategy on the ON24 platform, Flexential tripled its audience reach, accelerated campaign creation by 4X and significantly accelerated its marketing efficiency.

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Flexential provides a comprehensive suite of customized IT solutions designed to address key pain points and deliver tangible outcomes for its customers. To better scale its marketing efforts, the team reimagined its digital engagement strategy using ON24 AI-powered ACE, streamlining manual processes and creating a consistent, repeatable workflow for generating high-quality, on-brand experiences.

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“ON24 has greatly improved both our efficiency and our results across all our marketing processes — from creating our promotions, to content that powers our multi-channel campaigns and drives audiences to watch on-demand,” said Kim Johnston, Vice President Revenue Marketing, Flexential. “We focused on using all the capabilities of ON24, not just to build engagement during the webinar, but utilizing automated AI-generated written content from simulive recordings to promote events pre live date. We now gain 30% of our attendees through on-demand content, who otherwise we would not be engaging.”

Before revitalizing its webinar program with ON24, Flexential struggled with time-consuming manual processes and a lack of integration in its marketing programs. By fully utilizing the ON24 Intelligent Engagement Platform and its AI-powered ACE, Flexential enriched its customer intelligence, enabling smarter decisions across its business operations. Now, Flexential automatically generates written content from their webinars and, through on-demand programming, they can propel the reach and impact to connect with a broader audience.

“For B2B marketers, embracing AI is not just a competitive advantage — it’s essential for staying ahead,” said Mark Bornstein, VP of Marketing, ON24. “Flexential proves how AI-powered insights and automation can unlock new levels of scale, propel speed to market, and drive revenue impact.”