E-commerce Simplified Challenges AI-Heavy ‘Set-and-Forget’ Amazon Agencies with Precision-First Amazon Growth System

E-commerce Simplified’s precision-first growth model helps Amazon brands scale with hands-on execution, not unchecked automation.

E-commerce Simplified, a U.S.-based Amazon growth agency with more than 12 years of client success, has announced the launch of its Precision-First Amazon Growth System. The new approach emphasizes micro-optimizations, data-led decision-making, and competitive intelligence to help Amazon brands achieve consistent, profitable growth without relying on AI-heavy “set-and-forget” agency models.

Addressing the Pitfalls of Over-Automation

In today’s e-commerce landscape, many agencies lean heavily on automation and AI tools. While these can streamline reporting or initial setups, they often lack the nuanced oversight required for sustainable results. E-commerce Simplified is challenging that norm by prioritizing execution at the ground level.

Execution is our differentiator. Agencies can present theories, but results come from hands-on precision.”

— Ayan Mullick, Founder of E-commerce Simplified

“Our clients don’t come to us for cookie-cutter automation,” said Ayan Mullick, Founder of E-commerce Simplified. “They choose us because of consistent, profitable growth. Agencies can present theories, but execution is what drives results.”

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Precision at the Execution Layer

The Precision-First System is built on strategies that maximize efficiency and eliminate waste:
• Micro-Management at Scale – Campaigns optimized multiple times per week instead of monthly adjustments, ensuring ad spend aligns with performance.
• Dayparting & Bid Discipline – Running ads only during peak conversion hours, cutting unnecessary spend while improving ROAS.
• Search Term Targeting & Pruning – Redirecting budgets toward high-performing keywords while removing loss-making terms.
• Competitor Reverse Engineering – Analyzing rivals’ keywords, creatives, and catalog moves to uncover hidden opportunities.
• Creative + Listing Integration – Aligning ad campaigns with refreshed listing copy and design, boosting both traffic and conversion.
• Anchor ASIN Funnel Strategy – Using top-performing products to pull traffic across entire catalogs, compounding growth potential.

Proven Client Success

E-commerce Simplified’s approach has delivered measurable results for brands across multiple industries:
• Revenue Doubled While Cutting Costs – A home goods brand scaled from ~$200K to $400K per month while ACoS fell below 15%.
• Sustained Growth Over Five Months – Another brand generated $222K in sales with a layered PPC funnel strategy, achieving month-over-month growth while maintaining a 29% ACoS.
• Predictable Scaling with Hero Products – A brand reached $119K in just three months through disciplined “hero ASIN” targeting and agile budget shifts.

These case studies reflect the agency’s core philosophy: growth should be consistent, predictable, and data-backed — not reliant on risky spending spikes or unchecked automation.

A Differentiated Approach

Unlike larger agencies that hand off accounts to junior staff or rely on standardized AI tools, E-commerce Simplified keeps senior experts deeply involved in execution. Every account benefits from backend audits, ongoing competitor analysis, and proactive campaign adjustments.

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“Execution is our differentiator,” Mullick explained. “Audits can always find gaps, but what matters is how you manage day-to-day. That’s where we stand apart.”