Domo Named to 2025 Constellation ShortLists™ for Multicloud Analytics and Business Intelligence Platforms, Marketing Analytics Solutions, and Embedded Analytics

Domo  announced it has been named to the Q3 2025 Constellation ShortList for Multicloud Analytics and Business Intelligence Platforms and the Q3 2025 Constellation ShortList for Marketing Analytics Solutions, both for the 10^th consecutive year. In addition, Domo was named to the Q3 2025 Embedded Analytics ShortList for the third consecutive year.

“Domo enables companies to make faster, smarter decisions through powerful data products that drive efficiency, agility, and growth.” – Daren Thayne, Chief Technology Officer and EVP of Product at Domo

The Constellation ShortLists present vendors in different categories of the market relevant to early adopters. All shortlisted vendors for a market category are compiled through conversations with early adopter clients, independent analysis and briefings with vendors and partners. The technology vendors and service providers included in this program deliver critical transformation initiative requirements for early adopters and fast-follower organizations.

Marketing Technology News: MarTech Interview with Miguel Lopes, CPO @ TrafficGuard

“AI has permeated every solution we cover and this edition of the ShortList takes into account these advancements,” said R “Ray” Wang, CEO and founder at Constellation Research. “The ShortList provides buyers with a starting point in not only vendor selection, but also the beginning of their AI transformation journey.”

“Being named to the Constellation Research ShortLists underscores Domo’s commitment to delivering versatile, powerful AI-driven capabilities that empower organizations to connect data, people, and systems in real time, transforming raw data into actionable insights,” said Daren Thayne, Chief Technology Officer and EVP of Product at Domo. “Domo enables companies to make faster, smarter decisions through powerful data products that drive efficiency, agility, and growth.”

Constellation evaluated more than 25 vendors in the Multicloud Analytics and BI Platforms market, with the following key criteria for inclusion:

• Multicloud SaaS or Managed Service Availability across at least two public clouds
• Containerized deployment (e.g., Kubernetes-based) with auto-scaling and policy enforcement
• Robust data integration, self-service data prep, and AI-driven automation for real-time data processing
• Multimodal analysis: dashboards, NLQ (natural language query), embedded experiences (APIs, SDKs, composable), and prompt-based insights
• AI/ML Integration: predictive modeling, prompt orchestration, and ability to ground GenAI in proprietary data
• Collaborative Workspaces with versioning, annotation, role-based sharing, and alerting
• Semantic Layer/Data Modeling across data sources

Marketing Technology News: Time to Start Holiday Marketing is Now

For the Marketing Analytics Solutions ShortList, Constellation evaluated over 40 vendors with key criterion for inclusion including (but not limited to):

• Ease of use and setup for nontechnical users with functional options for developers and analysts
• Ability to ingest and report on marketing and advertising data across all online and offline interactions and campaigns
• Robust marketing attribution, forecasting and predictive analytics capabilities
• Integration with sales force automation, marketing automation, advertising platforms and other customer data sources for consolidated customer engagement visibility
• Extensibility through ecosystem of third-party integration apps
• Security, authentication tools, role-based access, data governance and lineage tracking
• Generative AI capabilities generally available or on a near-term road map to allow marketers to construct simple requests or ask new questions of data sets
• AI and ML to assist with data ingestion, analysis and decision intelligence

In the Embedded Analytics ShortList, Constellation evaluated over 25 vendors, using the following key criteria for inclusion:

• Supports a range of embedding models—from iframes and SDKs to composable APIs and headless BI—enabling full UX control, multi-tenant scalability, and white-label delivery
• Delivers a governed semantic layer for consistent metrics, role-based access, and explainable insights across BI and GenAI experiences
• Empowers business and product teams to build and deploy data- and GenAI-enabled applications through intuitive low-code and no-code interfaces
• Embeds natural language query, explanation, and GenAI copilots into apps and workflows—grounded in governed data for accuracy and trust
• Enables real-time alerts and workflow triggers based on data thresholds, user context, and insight- driven rules
• Delivers embedded predictive and prescriptive insights with explainability to drive proactive decisions and automated actions
• Supports CI/CD pipelines, version control, and lifecycle governance for deploying analytics, metrics, and GenAI assets across environments

Constellation Research supports executives in harnessing disruptive technologies to drive business model innovation and optimize operations. Inclusion on the Constellation ShortList signifies that a product or service has met rigorous criteria based on client feedback, partner insights, customer references, vendor evaluations, market presence, and in-depth analyst research. The portfolio is reviewed and refreshed regularly to stay aligned with shifting market dynamics and evolving enterprise priorities.