Different Types of Search Ad Extensions

When you use search ad extensions, you’re giving more information to Google users who are searching for the products and services your company offers. This helps you to drive engagement, and can also boost your ad rank without increasing your bid amount.

There are a variety of different search ad extensions available to you, including callout extensions, sitelinks, product listings, and location extensions. The best ones for your business will depend on what kind of information people are looking for when they click your ad.

Call extensions are a must-have for businesses that rely on phone leads. They let you display your phone number directly within an ad, which makes it easier for potential customers to get in touch with you. To make sure you’re getting the most out of your call extension, be sure to add in a call tracking number so you can see exactly how many calls your ad is responsible for driving.

Price extensions are a great way to show more pricing info in your ads, and can be used at the account, campaign, or ad group level. They’re particularly helpful for competitive industries like e-commerce, where shoppers are likely to compare prices of similar items. It’s important to prioritize the most valuable information to include in your price extension, so you don’t end up with a long list of pricing points that might confuse and distract viewers.

Structured snippets are another popular type of ad extension, and can be used to highlight specific aspects of your products and services that set you apart from the competition. They’re easy to set up, but you need to make sure that the snippets you create are relevant to your business. You can also customize the order that your snippets appear in, so you’re highlighting the most important ones first.

Seller ratings, which are automated extensions that link to the various Google-approved rating systems, are an excellent way to build trust and credibility with your customers. By showing your star rating next to your ad, you can encourage more consumers to interact with and purchase your products or services.

App extensions are great for companies that have a mobile app to offer, as they can provide a direct link to download the application. They can be used at the account, campaign, and ad group level, and you can choose to include both download and install buttons.

Lastly, location extensions can be very useful for businesses that operate in multiple locations or want to promote their physical storefronts. They’re easy to set up, and can be customized at the account, campaign, or ad-group level.

All of these ad extensions can help you take your Google Ads to the next level by providing more engaging, useful information to people who are searching for your products or services. Not only that, but they can also help you to earn a better ad rank and increase your click-through rate. So what are you waiting for?

---

Interesting Related Article: “5 best ad tech marketing conferences must-attend in 2023“