DemandSense Joins LinkedIn Marketing Partner Program, Bringing Full-Funnel B2B Attribution to LinkedIn Advertisers

DemandSense now integrates with LinkedIn’s Company Intelligence API, giving B2B marketers visibility into the full-funnel buyer journey.

DemandSense, an attribution and ad intelligence platform, announced it has joined the LinkedIn Marketing Partner Program as a certified B2B Attribution and Analytics partner, integrating with LinkedIn’s Company Intelligence API.

With the integration to LinkedIn’s Company Intelligence API, DemandSense can surface company-level engagement across both paid and organic LinkedIn touchpoints in its reporting dashboards, giving marketing teams a complete picture of how LinkedIn activity drives pipeline and revenue — not just who clicked or filled out a form.

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For DemandSense customers, this means the signals and data underneath their Revenue Attribution reports just got significantly more complete. According to LinkedIn’s own beta data from the API’s launch, partners using the Company Intelligence API reported:

• 287% more companies reached compared to standard attribution
• 75.5% more attributed MQLs
• 96% more attributed SQLs
• 43% lower attributed cost per acquisition

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These numbers reflect what many marketers already know, that companies are engaging with your brand long before they reach the CRM, but that engagement was invisible to standard last touch attribution.