Demandbase Announces Agentbase as the First GTM AI Agents Built on AWS

Accelerating revenue team performance, the agents turn data into action using secure, scalable AI

Demandbase, the leading account-based GTM platform for B2B enterprises, announces Agentbase, a collection of connected AI agents built on Amazon Web Services (AWS). Following the launch of Demandbase’s first two agents, Campaign Outcomes and Account Engagement, Demandbase and AWS are collaborating on a series of GTM AI agents, including two key innovations for Agentbase: Filter Agent and Action Agent. Built alongside the AWS GenAI Innovation Center, these soon-to-release agents will propel revenue teams to move faster and make smarter decisions by turning complex data and workflows into intuitive, conversational experiences.

Within Agentbase are a series of agents that boost productivity, improve campaign precision, and shorten the path from data to revenue impact by eliminating friction in how teams access insights and take action. Initial results show that campaigns using an agent had 40% higher click-throughs and 25% more page visits. Built on a foundation of proven AI innovations like intent analysis and account summaries, these tools raise the bar for how GTM teams operate at scale.

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“Demandbase has leveraged Amazon Bedrock to build Agentbase agents, transforming how B2B companies access and act on critical business intelligence,” said Francessca Vasquez, Vice President of Professional Services and Generative AI Innovation Center at AWS. “Through their collaboration with the AWS Generative AI Innovation Center, Demandbase rapidly developed natural language filtering and action capabilities that make complex data insights more accessible for their customers. This is exactly the kind of innovation we support—technology that simplifies workflows while delivering meaningful business outcomes.”

The Agentbase GTM AI agents are a real-world example of how organizations can rapidly deploy AI applications using AWS and Amazon Bedrock. They demonstrate how businesses can turn foundation models into secure, scalable solutions that drive measurable impact. This serves as a blueprint for building enterprise-ready AI tools that deliver immediate value.

Agentbase agents have already been widely deployed. Simultaneously, 35 members of Demandbase’s AI Design Partner Program, such as Equifax, SAP Concur, SentinelOne, Netapp and T-Mobile, are testing additional beta agents, including the upcoming Filter and Action Agents. Features across the Agentbase agents will work together to provide users with focused, actionable insights about their accounts and potential opportunities, and significantly improve their ability to analyze buying group completeness scores and pipeline opportunities, all built with Amazon Bedrock.

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“The next era of GTM is here: Assisted automation and insights powered by AI,” said Gabe Rogol, CEO at Demandbase. “Agentbase is enabling revenue teams to quickly uncover powerful information and make strategic decisions across the go-to-market lifecycle. What we’re building with AWS is reducing friction and increasing clarity so teams can focus on engaging customers and accelerating revenue.”

Demandbase will continue working with the AWS GenAI Innovation Center to expand the platform’s capabilities by enabling multi-agent collaboration, further enhancing the system’s ability to provide comprehensive B2B intelligence and automation. Click here to learn more about Demandbase Agents or here to learn more about the AWS GenAI Innovation Center.

Taking the stage at SaaStr 2025, Gabe Rogol, CEO at Demandbase, and Arym Diamond, Head of North America Data & AI Sales at AWS, will discuss how AI is redefining the future of GTM. The session is on Wednesday, May 14 at 3:50 p.m. PT.