Demand Local Launches LinkOne: The Automotive Industry’s Most Cost-Effective 1st Party Customer Data Portal

Demand Local, a privately held Automotive Ad Tech firm based in the San Francisco Bay Area and founded in 2008, is proud to announce the formal release of LinkOne, the automotive industry’s most cost-efficient 1st Party Customer Data Portal (CDP).

Fully SOC 2 compliant and integrated with the majority of DMS, CRM, and inventory platforms, LinkOne is specifically designed for the automotive industry. It is easy to use, scalable, cost-effective, and seamlessly integrated with advertising platforms.

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Co-Founder and CEO Ray Bhatia shares, “During the recent demand market years within the automotive industry, we identified a significant technology gap. As the demand for actionable 1st Party data increased and reliance on 3rd Party data declined, there was a clear need for transparent ad reporting. However, no ad technology solution existed that was both cost-scalable and practical for automotive retail outlets or Tier 2 regional ad associations. We are thrilled to introduce LinkOne to address this critical gap.”

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Already in use by several major national automotive entities, LinkOne is the only CDP in the automotive industry that provides ad-data-backed, non-modeled sales ROI for inventory-based advertising initiatives. It delivers insights such as revenue, date of sale, sale price, days to sale, ad exposure, and gross sales performance.