Deliverability Experts Acquire Mailwarm to Launch Mailx

Deliverability Experts acquire mailwarm to launch mailX, the #1 Global Platform for Email Deliverability

mailX, the all-in-one platform for email deliverability, has announced the strategic acquisition of mailwarm, a pioneer in email warmup technology, part of Y Combinator’s Summer 2020 batch and backed by Station F, Europe’s largest startup incubator.

This acquisition marks a turning point in the mission to build the world’s #1 email deliverability ecosystem, empowering businesses to ensure their emails land in the inbox, not in spam.

Why This Acquisition Matters

Email deliverability is the hidden engine behind successful marketing and sales. Yet, millions in revenue are lost each year due to emails landing in spam folders.

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By acquiring mailwarm, a leading email warmup solution trusted by startups and enterprises alike, mailX is now positioned to offer a full-stack solution to tackle deliverability from every angle:

• Advanced warmup automation to boost sender reputation
• Expert Marketplace to book certified email deliverability experts
• Email deliverability tools to fix SPF, DMARC, and DKIM configurations
• Deliverability Training and certifications for marketing and technical teams
• “SOS I land in SPAM” community to solve spam issues
• Content Hub: blog, newsletter, and podcast with best practices and case studies

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What This Means for Businesses

“Our goal isn’t just to build a tool. We’re creating the most comprehensive and accessible email deliverability ecosystem,” explains Thami Benjelloun, CEO of mailX. “With mailwarm now part of mailX, we’re strengthening our ability to help businesses master deliverability from every angle, tools, training, and experts.”

Initially launched in 2020, mailwarm.com quickly gained traction for its ability to warm up email accounts automatically, helping users build a trusted sender reputation, avoid the spam folder, and consistently reach inboxes.

“Email remains the backbone of modern communication,” adds Othman Katim, Head of Sales & Marketing. “With this acquisition, companies will have a single platform to manage, optimize, and scale their email outreach, confidently.”