Tenetic, an AI-powered real-time insights and intelligence platform for local and national advertising buyers and sellers, announced the appointment of David Verklin to its Board of Directors.
Verklin is a Senior Advisor with BCG and former CEO of Aegis Media Americas, where he was one of the pioneers in the creation of the free-standing media agency business in the United States and Latin America.
He is responsible for bringing the media agency Carat to North and South America, growing capitalized media billings to $7 billion annually, and for reinventing the agency model by integrating online and offline marketing services with the merger of Carat Fusion and CaratUSA. David served on the Aegis Group plc board for 10 years prior to its sale to the Japanese advertising giant Dentsu.
Marketing Technology News: MarTech Interview with Liat Barer, Chief Product Officer @ Odeeo
“As agencies evolve to harness the capabilities of AI for more efficient and effective advertising, David’s experience and leadership will be invaluable in guiding our growth,” says Tod Johnson, Co-Founder and Executive Chairman of Tenetic. “He is an innovator and pioneer who played a significant role in development of agency models and we look forward to benefitting from his vision.”
Marketing Technology News: Optimizing Content For Search With Modern AI-Powered MarTech
Verklin joins Tenetic Board members John Dick, Founder and CEO of Civic Science; Bill Engel, former executive Chairman of Consumer Orbit; Bill Livek, Chairman of Symmetrical Capital; Kathi Love, CEO of Motherwell Resources; Darren Person, EVP and Chief Digital Officer of Cengage Group; John Rose, CEO of Spectrum Advisors; and Karyn Schoenbart, former CEO of The NPD Group.
“Tenetic is uniquely aligned to meet the emerging needs of agencies for real-time insights and intelligence,” says Verklin. “As ad buyers and sellers look to drive better outcomes, the need for an always-on consumer view will only grow, making Tenetic an indispensable partner.”
The post David Verklin Joins Tenetic Board of Directors first appeared on PressReleaseCC.
David Verklin Joins Tenetic Board of Directors first appeared on Web and IT News.
There’s no chosen one. No kingdom to save. Just a man walking through fog, trying…
Cover description for the new book debuting first in Hebrew, A Kingdom Divided: Israel and…
SOUTH KOREA – September 18, 2026 – Eighthmind has announced the production release of secsec, an…
Sam Altman stood before lawmakers this summer and painted a stark picture. Frontier AI systems…
Tim Spence had a plan. When Fifth Third Bancorp agreed to buy Comerica in an…
Yasir Mahmood had grown tired of the ritual. Three browser tabs open at once. The…
This website uses cookies.