DataGrail Leapfrogs Conventional Privacy Vendors, Unveils Modern Approach to Measuring and Understanding Risk

First-of-its-kind Privacy Dashboard provides unprecedented visibility and intelligent recommendations to help companies future-proof their businesses

DataGrail, the leading Privacy Control Center, launched a new Privacy Dashboard that provides actionable recommendations to improve privacy management in an ongoing and scalable way. The fully modernized dashboard gives instant visibility into the current and historic health and impact of a company’s privacy program. It goes beyond simple tracking and reporting to help legal and security leaders truly understand and effectively communicate privacy risk, while its personalized, smart prioritization of tasks highlights focus areas and encourages teams to become more operationally efficient. The Privacy Dashboard has received outstanding feedback from DataGrail customers, including Okta, Dexcom, Qualtrics, and Heartflow.

The dashboard debuts at a time when consumers increasingly view privacy as a human right and new regional and global privacy legislation are constantly being introduced. Businesses must react and appropriately secure and manage personal data across all their systems and applications. However, companies struggle to understand the impact of privacy risk as a leading indicator of overall business risk. By delivering actionable insights aimed at protecting consumers and internal resources, DataGrail’s new Privacy Dashboard sets the standard for effectively identifying risk and gives businesses an unprecedented look at program health.

Marketing Technology News: Unlock the Potential of CTV to Engage New Customers

“Privacy is in the DNA of business risk. If you’re not solving for privacy, you’re not holistically addressing business health,” said Daniel Barber, Co-founder & CEO of DataGrail.

“Privacy is in the DNA of business risk. It’s the canary in the coalmine,” said Daniel Barber, Co-founder & CEO of DataGrail. “If you’re not solving for privacy, you’re not holistically addressing business health. Understanding it — and taking action to improve your privacy posture — is critical to reducing your overall business risk and upholding trust.”

Outsmart Risk: The New Look of Data Privacy

Lack of visibility into privacy programs has been a consistent problem, as many companies are forced to manually consolidate data from multiple sources to get the big picture. This is not only time-consuming, but it makes it much more difficult to spot issues, identify risks, and understand trends. DataGrail’s new dashboard instantly surfaces insights, introduces actionable recommendations to reduce risk, and is backed by DataGrail’s real-time integration network for industry-leading accuracy. Legal and security teams can easily prioritize their most critical privacy work and demonstrate the overall impact of their program on the overall business.

Key benefits of DataGrail’s Privacy Dashboard include:

• Business risk reduction: DataGrail’s Privacy Dashboard grows with your business, offering the first privacy-specific interface to proactively reduce business risk.
• Source of truth: Businesses monitor data privacy management and identify opportunities for privacy program improvement — all from a single interface.
• Clear prioritization: Teams identify urgent tasks and use the data to forecast privacy program trends. This allows them to continuously optimize their impact by improving focus and velocity.
• Privacy ROI: Companies can communicate the value of automation across their privacy program to the rest of the organization. Metrics for “Money” and “Time Saved” are front and center.

Marketing Technology News: MarTech Interview with Leslie Marshall, Chief Marketing Officer at Mesmerise