Crestview-Backed OneMagnify Acquires Guidance to Expand Digital Experience & eCommerce Capabilities

Transaction Represents OneMagnify’s Fourth Acquisition as it Expands its Capabilities to Better Serve Clients in an Increasingly eCommerce-Driven World

OneMagnify, a global leader in advanced analytics, customer insights, and AI-powered marketing solutions, backed by private equity firm Crestview Partners, announced today it has acquired Guidance, a premier eCommerce agency specializing in enterprise-level digital commerce. Terms of the transaction were not disclosed.

With over three decades of success, Guidance has built a reputation as a leader in eCommerce strategy, design, and technology, serving global brands, innovative retailers and B2B manufacturers. This strategic acquisition strengthens OneMagnify’s ability to provide comprehensive, data-driven digital solutions by integrating Guidance’s best-in-class eCommerce expertise and long-standing technology partnerships with leading platforms like Shopify Plus, Optimizely, Adobe Commerce, Big Commerce, and Salesforce Commerce.

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“This acquisition is a game-changer for OneMagnify as we expand our capabilities to better serve our clients in an increasingly eCommerce-driven world,” said Mark Petroff, CEO of OneMagnify. “Integrating Guidance’s expertise in building high-performance digital commerce solutions with our expertise in delivering data-driven and AI-powered digital transformation solutions will create a powerful, end-to-end offering for businesses looking to thrive in the digital economy.”

Guidance CEO, Jason Meugniot, added, “OneMagnify optimizes data to create high-impact, memorable experiences and technology solutions – and delivers them to the right audience at the right time. We’re excited to become part of the integrated team that will deliver next-generation digital solutions that empower businesses to maximize their online potential.”

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Guidance has been widely recognized for its world-class commerce solutions having received awards from the Academy of Interactive & Visual Arts, the Association of Marketing and Communications Professionals, and the International Academy of Digital Arts and Sciences, which bestows the prestigious Webby Awards.

Global Investment Bank, Canaccord Genuity served as exclusive financial advisor to Guidance Solutions on the transaction.