CreatorOS launches Nutcake to bring AI-powered assistance to creator marketing

CreatorOS, the creator marketing platform that has powered campaigns for brands including McDonald’s, Three, Crocs, Subway and Channel 4, is today launching Nutcake, an AI-powered assistant designed to help brands and agencies run creator marketing faster, smarter and with less manual effort.

This marks a significant evolution for the business, founded in 2020 by Tim Mitchell and Will Cookson. Where CreatorOS established the infrastructure for end-to-end creator campaign management, Nutcake brings an agentic intelligence layer on top of that foundation.

Nutcake automates the operational complexity of influencer marketing across its connected ecosystem of brands and creators. It combines proprietary data, automation and AI to handle everything from strategy, creator discovery and brief generation through to project management, contracting, payments and campaign delivery at scale.

Core to Nutcake’s launch is a competitive intelligence tool, available for free to brands and agencies from day one. By tracking collaborations in real time, Nutcake enables brands to monitor competitor creator activity as it goes live. It can identify emerging trends, understand what formats, hooks and messaging approaches are driving results in a specific category. With more than 500,000 sponsored #ad posts in the database already, with 50,000 added each week and an additional 100,000 brand posts tracked, the proprietary dataset underpinning Nutcake is growing rapidly to become one of the most significant in the market.

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Brands and agencies can share campaign objectives with Nutcake which will identify the best content creator style that fits with the most relevant formats. It can also write a tailored brief that fits both the brand’s goals and the creator’s organic voice. From there, it can manage the workflow including sending reminders, tracking submissions and keeping campaigns on schedule, before analysing performance once content goes live.

Nutcake also supports creators to ensure campaigns run smoothly from end-to-end. Creators can share live audience statistics straight from Meta and TikTok APIs, live-chat and collaborate with brand partners via a WhatsApp integration, as well as share proactive pitches with brands they love. Nutcake’s contract guidance tools help creators understand what they are signing and advocates for fair terms, ensuring that the growth of creator marketing works for the people making the content, as well as the brands commissioning it.

CreatorOS has also opened 15,000 vetted UK creator profiles publicly on the platform, giving brands and agencies free access to a curated database of high-quality professional brand-ready creators. Unlike broader discovery platforms that list millions of global profiles, every creator in the Nutcake database has been vetted for professional readiness, with direct agent contacts, rate card guidance and enriched data to speed up selection.

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“The brands getting the most out of creator marketing are the ones who can move quickly, brief well and manage relationships at scale, and that’s exactly what Nutcake is built to deliver. What makes Nutcake powerful is what’s behind it: a connected ecosystem of brands and creators, years of proprietary data and a platform that has already delivered campaigns for some of the biggest brands in the market,” said Tim Mitchell, CEO at CreatorOS. “Nutcake is the agentic layer that makes all of that work harder and faster, for the people running campaigns day-to-day. When it writes a brief, identifies a creator or keeps a campaign on track, it’s drawing on something real. That’s what sets it apart.”

Nutcake is free to access for brands and agencies. The platform is designed to scale with the demands of modern marketing teams, whether managing a single creator relationship or running multiple campaigns simultaneously across a roster of partners.

Nutcake is an AI-powered creator marketing platform that helps brands and agencies manage influencer and creator campaigns end-to-end.

The platform automates creator workflows including strategy, creator discovery, campaign briefs, outreach, contracts, content approvals, delivery tracking and creator payments. Built on CreatorOS, Nutcake acts as an operating layer for creator marketing teams, helping social, influencer and agency teams run campaigns faster with less manual admin.

The platform enables brands to discover relevant creators, manage multiple partnerships at scale, automatically generate contracts, deliver campaign briefs, streamline content feedback and approvals, and handle payments – all in one place.

Built for modern marketing teams, the platform simplifies the operational complexity of influencer marketing, enabling brands to run campaigns more efficiently while giving creators a clearer, more professional experience when working with brands.

It is designed as a two-sided platform, serving creators with free tools and services to help them monetise their profiles more effectively while also providing access to professional support across pitching ideas to brands, contracting, pricing strategy and content measurement.

The company works in partnership with leading creative agencies in London, including Saatchi & Saatchi, Leo Burnett, Lucky Generals and BBH, helping them build authentic partnerships and deliver measurable results through creator-led marketing.

Founded in 2020 by Tim Mitchell and Will Cookson, initially known as CreatorOS, Nutcake has supported campaigns for global brands including Three, EE, McDonald’s, Crocs, Subway, Channel 4 and Samsung.