Creatio Releases UK Edition of The State of Enterprise AI Adoption Report

Research examines how UK businesses are using AI agents, supporting employees, and measuring business results

Creatio, an AI CRM and workflow platform where people and AI agents work together, released the UK Edition of The State of Enterprise AI Adoption Report. The research examines how UK organizations are expanding AI, changing how work gets done, and measuring business results.

Based on responses from about 130 UK IT and business decision-makers within a global survey of 608, the report finds that 83% have moved beyond experimentation. As AI becomes part of everyday operations, businesses are deciding how to coordinate people and AI agents, oversee their work, and assess the value they deliver.

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“UK businesses are deciding what work AI agents can handle and how employees will work alongside them,” said Burley Kawasaki at Creatio. “The opportunity is to put AI to work where it can make a meaningful difference, with clear responsibilities, appropriate oversight, and ways to measure results.”

The report explores three developments shaping these decisions:

1. AI agents are changing workforce plans
Some 86% of respondents expect AI agents to expand capacity for current staff, support existing teams, or create new roles. The report examines what these expectations mean for how businesses organize work and share responsibilities between people and agents.

2. Broader AI use is linked to stronger business outcomes
Organisations automating a larger share of their workflows with AI report revenue gains more often. The research explores this relationship and examines how the most advanced adopters measure success beyond time and cost savings.

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3. Wider adoption brings new challenges
As organizations expand AI, their challenges shift towards security, budgets, technology, and managing change. The report examines how governance relates to confidence in expanding AI and where businesses still have gaps between their goals and the results they measure.

The UK Edition offers a closer look at the practices of AI Adoption Leaders and the decisions businesses face as they extend AI across their operations.