Cordial Expands Cordial Edge™ AI Suite with New Message Insights and Message Assistant

New AI reveals why marketing messages convert while launching global SMS in 23+ international markets

Cordial, the leader in messaging for enterprise retail marketing teams, unveils two new additions to its multimodal AI platform, Cordial Edge. Message Insights, a powerful AI solution that analyzes marketing message attributes to reveal what truly resonates with audiences, and Message Assistant, which leverages these insights to provide prescriptive recommendations that guide marketers in creating impactful, data-driven content while increasing efficiency.

“Retail marketers are ready to move beyond trial-and-error campaign experimentation and embrace real intelligence,” said Matt Howland, President and Chief Product & Engineering Officer at Cordial. “Cordial Edge is built to understand the why behind message performance at an individual level and deliver guidance exactly when and where marketers need it. This marks a fundamental shift in how marketers understand and optimize customer engagement.”

Beyond Generative AI: Insights That Drive Results

While generative AI has dominated headlines and promised to revolutionize marketing, it often creates more uncertainty. With email engagement declining, marketers face a fundamental problem: guesswork.

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Most marketing still relies on educated guesses—segmenting customers without understanding why messages actually convert. Cordial’s complete retail AI solution eliminates this uncertainty by revealing which specific message elements drive revenue. Unlike legacy platforms that only scratch the surface in optimizing for opens and clicks, Cordial Edge offers a comprehensive view into why messages perform—and how to improve them:

• Message Insights analyzes every aspect of a message—subject lines, imagery, tone, CTAs, structure, and more—to identify what truly drives conversions and revenue from each brand’s unique audience.
• Message Assistant builds on these insights by offering real-time recommendations directly within Cordial’s message editor. As marketers build campaigns, Message Assistant provides tailored, AI-driven suggestions to optimize content, helping teams create high-performing messages in minutes instead of hours or days.

Together, these tools deliver a closed-loop system for performance optimization—moving from intuition to data-driven certainty without sacrificing creative flexibility or speed.

As retail brands seek to maximize the impact of these insights, they’re increasingly focused on expanding their global reach—needing to connect with customers on their preferred channels, wherever they are in the world.

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Expanding Global Reach with International SMS

Building on this cross-channel vision, Cordial announced a major expansion of Cordial SMS, which now supports messaging in over 23 international markets—including Mexico, Canada, UK/EU and select APAC countries. This update enables brands to connect with global audiences using personalized, compliant, and scalable SMS campaigns with country-specific configurations and full regulatory compliance.

“For enterprise brands, international growth isn’t just about reach — it’s about results,” said Howland. “With the global expansion of Cordial SMS, marketers can drive conversion and engagement abroad through the world’s most personal messaging channel, while maintaining the same speed, scale, and reliability they’ve come to expect from Cordial.”

Cordial’s AI product momentum follows its continued executive leadership growth. The enterprise retail messaging leader recently announced Julien Sauvage as CMO and Rob Garf as SVP of Strategy and Insights.

Cordial will showcase Message Insights, Message Assistant, and its complete Cordial Edge AI platform at Shoptalk Spring 2025 (Booth #1734) from March 25-27 in Las Vegas.