Clinch Expands London Presence with New Central Office and Appointment of Colin Cherry as VP of Growth, EMEA

Former The Trade Desk and Criteo executive will lead regional growth as Clinch deepens support for brands and agencies across EMEA

Clinch, the agentic operating system for omnichannel advertising, announced the appointment of Colin Cherry as Vice President of Growth, EMEA, and an office move and expansion, opening a new London hub in Soho. The moves come amid growing enterprise demand for Clinch across the region, including the recent onboarding of several Fortune 500 global advertisers, and a 57% increase in full-time headcount across EMEA and APAC. Together, the new office and regional leadership reflect Clinch’s ability to support its expanding base of global brands, agencies and technology partners across Europe.

Cherry will lead Clinch’s EMEA growth strategy, with responsibility for expanding relationships with agencies, brands and technology partners, developing new commercial opportunities, and building the company’s regional presence. His appointment and the London office reflect Clinch’s continued investment in helping advertisers connect creative and media operations as campaign execution becomes more automated.

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“Moving our London office and putting an experienced regional leader in place is an important step in how we continue to support the EMEA market,” said Taylor West, Global Head of Growth and Client Experience at Clinch. “Colin understands the needs of agencies, advertisers and platforms, and he knows where disconnected workflows create friction. That perspective will be invaluable as we help more teams bring creative and media together in one operating system.”

Cherry joins Clinch from The Trade Desk, where he served as Director of Business Development, overseeing growth and channel expansion across Tier 1 accounts. During his tenure, he worked with leading global brands including Adobe, Disney, Marriott, Stellantis, Campari, Pfizer, Swarovski and Reckitt, helping them drive performance and develop sophisticated, data-led digital strategies. He previously spent more than three years at Criteo, as Head of Agency Sales UK and Group Lead. Earlier in his career, he was the International Digital Sales Manager at European Broadcaster Exchange (EBX), a joint venture representing leading European broadcasters. He has also served on the International Advertising Association’s Activities Committee.

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“Brands and agencies across EMEA are looking for ways to make campaign operations more connected, responsive and accountable. Clinch has built the operating system to bring creative, media and data into one workflow, helping teams move faster while maintaining control,” said Colin Cherry, VP of Growth, EMEA at Clinch. “I am excited to build on the company’s momentum in the region and work closely with customers and partners across Europe.”

Clinch’s Flight Control platform unifies the workflows advertisers and agencies use to plan, activate, optimize and measure campaigns across channels. By connecting media and creative execution in a single environment, Clinch helps teams reduce operational complexity, respond to live campaign signals and deliver more relevant advertising at scale.