CleverTap, the all-in-one engagement and retention platform, announced the acquisition of rehook.ai, a Y Combinator-backed startup. rehook.ai offers a promotions automation solution, empowering businesses to manage coupons, discounts, gamification, loyalty programs, and referral initiatives. This acquisition strengthens CleverTap’s complete suite for customer retention, merging analytics, engagement, and promotions into a single unified offering.
With rehook.ai now part of CleverTap, brands can unlock an enhanced ability to create, distribute, track, and optimize diverse promotional campaigns—ultimately increasing conversions and improving user retention. Brands will be able to address a broader range of customer needs throughout the user lifecycle—from initial acquisition and onboarding to retention and loyalty. The addition of rehook.ai’s real-time promotional data will also enhance CleverTap customers’ ability to trigger timely offers based on user behavior and context, resulting in more meaningful customer relationships.
Marketing Technology News: MarTech Interview with Saima Rashid, SVP, Marketing and Revenue Analytics @ 6sense
Anand Jain, Co-founder and Chief Product Officer, CleverTap, said, “We’re excited to welcome rehook.ai to the CleverTap family. This acquisition enhances our engagement ecosystem, helping businesses drive retention with greater precision. This allows us to unlock multiple use cases across industries like gaming, retail, and financial services. It not only strengthens our ability to support businesses in crafting deeply personalized, AI-driven experiences but also opens up new opportunities for cross-selling and upselling integrated promotions management. Ultimately, it’s about helping our customers maximize lifetime value, drive sustainable growth, and build stronger, more loyal relationships with their users.”
Marketing Technology News: Dynamic Creative Optimization (DCO) in Martech: Personalizing Ads for Every Single Consumer in Real-Time
Akhil Suhag, CEO and Co-founder at rehook.ai, added, “We started with a vision of helping businesses make promotions smarter, more dynamic, and truly impactful. Now, as we join forces with CleverTap, we have the scale and reach to bring this vision to a global audience. Beyond that, their deep expertise in segmentation, real-time analytics, and engagement will enhance how we power personalized promotions, making them even more effective. Together, we’re setting a new standard for AI-driven, deeply personalized marketing that delivers measurable business impact.”
With this acquisition, CleverTap continues to demonstrate its commitment to evolving beyond pure engagement tools—creating a complete customer retention ecosystem that unites data, insights, and incentives within one powerful framework.
The post CleverTap Acquires rehook.ai to Strengthen AI-Driven Promotions and Customer Retention Capabilities first appeared on PressReleaseCC.
CleverTap Acquires rehook.ai to Strengthen AI-Driven Promotions and Customer Retention Capabilities first appeared on Web and IT News.
In a move that has sent ripples through the open source community, Lennart Poettering, the…
Bluesky, the decentralized social media platform that has positioned itself as a democratic alternative to…
The artificial intelligence revolution has brought unprecedented opportunities for innovation, but it has also exposed…
In a move that signals a fundamental shift in how artificial intelligence integrates with workplace…
In an era when consumers increasingly balk at subscription fatigue, Oura Health has planted its…
The global copper market stands at a critical inflection point as multiple powerful forces converge…
This website uses cookies.