Ceres Holographics, Appotronics Combine Industry Leading Display and Projection Technology to Strengthen Transparent Hud Supply Chain for Automotive Applications

Livingston, Scotland and Shenzhen, China–(Newsfile Corp. – January 7, 2025) – Ceres Holographics, a pioneer in the development of holographic-enabled transparent displays, and Appotronics, a leader in laser display industry, today announced the signing of an agreement to combine their technologies for in-car display solutions, including driver and passenger transparent heads-up display (HUDs). The agreement expands Appotronics’ already strong and growing foothold in automotive laser display and illumination and provides Ceres and its other holographic windshield partners with another key link in the supply chain required to deliver complete systems to its expanding base of OEM customers.

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 About Appotronics

Appotronics is a leading laser display technology enterprise in the world, one of the first companies to list on the SSE STAR Market. The company has independently invented ALPD(R) semiconductor laser light source technology that has become the go-to technology internationally.

Appotronics’ automotive optics is based on ALPD(R) technology. The intelligent light engine offers key advantages for auto applications, such as its ultra-compact size, high efficiency, high brightness and high reliability, which makes ALPD(R) the most suitable technology for display and illumination in automotive applications. Currently, Appotronics Automotive BU has developed the first auto-certified laser light engines in the industry in three main application areas: intelligent digital headlights, immersive cockpit display and HUDs.

About Ceres Holographics 

Headquartered in Livingston, Scotland, Ceres Holographics specializes in the design, digital mastering and replication of next-generation, thin-film Holographic Optical Elements (HOEs) for new transparent display (TD) and augmented reality applications.  With extensive expertise in photonic, optical systems and holographic photopolymer films, Ceres Holographics empowers organizations to create immersive visual experiences that enhance product functionality and performance for mass-market applications in automotive, transportation, aerospace and wearable technology.

Source: Ceres

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